Promoted Listings & advertising on eBay: definitive guide [FREE download]
Over 940,000 sellers use eBay’s Promoted Listings on over 250 million listings (eBay, 2019). To occasionally sponsor a product is no longer enough in many…… Read More
Ecommerce Marketing and Optimisation
Raising awareness about your brand and product offerings is crucial in the process of driving sales to your online store. You may have a great product, you may offer fantastic prices, but without a good marketing strategy, all your efforts are likely to be wasted.
You must know how to maximize the traffic driven to your website. You must be aware of how to optimize your online store, product listings and user experience to enjoy high conversion rates. You must understand which channels can help you reach relevant online buyers and what’s trending.
Articles from this section will focus on the marketing part of your ecommerce strategy. We want to give you practical tips and data that will help you get it right!
How to increase sales with eBay Promoted Listings at lower advertising costs? [2020 research]
This article is to help eBay sellers optimize their revenue and benefit from advertising (Promoted Listings) while keeping costs under control. Did you know that…… Read More
Ecommerce guide to Amazon Advertising: types of ads on Amazon
This article provides insights into Amazon Advertising and types of ads on Amazon. The goal is to help sellers promote their stores & products so…… Read More
[Video] How to sell on eBay & Amazon successfully in 2020: interview with P. Smarzynski
“How to sell on eBay & Amazon successfully in 2020” is the topic of the latest expert interview with Patrick Smarzynski, Co-Founder at Webinterpret. Selling…… Read More
International SEO for ecommerce: how to choose the international domain structure
When it comes to international SEO for ecommerce, choosing the domain structure for international online stores can be a complex decision. There’s no one-size-fits-all solution.…… Read More
How to sell on marketplaces successfully in 2020: interview with Patrick Smarzynski
Selling on marketplaces, such as eBay or Amazon, isn’t the same as it used to be. Big ecommerce platforms are still major sources of revenue…… Read More
Getting started with international SEO for your ecommerce store
International SEO should rank higher. At least in the global sales strategies of many ecommerce sellers. Approximately 40% of all global ecommerce traffic comes from…… Read More
[Video] Expanding your sales worldwide with Google Shopping: interview with Herbert Knibiehly
“Expanding your sales worldwide with Google Shopping” is the topic of the latest expert interview with Herbert Knibiehly, Chief Marketing & Product Officer at Webinterpret.…… Read More
Expanding your sales worldwide with Google Shopping: interview with Herbert Knibiehly
Google Shopping is a huge international ecommerce market that offers retailers ever-increasing global sales opportunities. Today almost 60% of worldwide online shoppers purchase from overseas…… Read More
How to set up international campaigns in Google Shopping
Google Shopping is a huge international online market where buyers are keen on shopping from abroad and where retailers can make the most of their…… Read More
[Guide] Getting started with international Google Shopping campaigns
Google Shopping is an attractive ecommerce platform for both online buyers and retailers. For buyers it’s like a digital mall: they can enter, browse and…… Read More
[FREE ebook] Sell the right colour: the power of colour in international ecommerce
Did you know that our brains process visual content 60,000 times quicker than words? Are you aware that colour increases brand recognition by 80%? Colour…… Read More
[FREE ebook] How to use Twitter to your ecommerce advantage
Twitter is a large revenue generator for businesses of all sizes. It is also a real-time network that can inspire on-the-spot purchases. How to make…… Read More
[FREE ebook] How to use Facebook to your ecommerce advantage
Facebook is powerful. It beats other social networking sites in terms of conversion rates, sharing value and numbers of visits. A Facebook ‘Like’ is more…… Read More
How buyers conduct product searches on Amazon vs. Google: new insights for online sellers
For many consumers Amazon is a go-to online retailer that some shoppers visit immediately when searching for a product, without using traditional search engines first.…… Read More
How to use Facebook to maximise your sales
Step 1: Optimise your store for Facebook To-do 1. Facilitate the engagement of your buyers. Integrate your online store with Facebook Take care of likes,… Read More