Amazon vs. Google: product searches & search algorithm
For many consumers Amazon is a go-to online retailer that some shoppers visit immediately when searching for a product, without using traditional search engines like…… Read More
Ecommerce Marketing and Optimisation
Raising awareness about your brand and product offerings is crucial in the process of driving sales to your online store. You may have a great product, you may offer fantastic prices, but without a good marketing strategy, all your efforts are likely to be wasted.
You must know how to maximize the traffic driven to your website. You must be aware of how to optimize your online store, product listings and user experience to enjoy high conversion rates. You must understand which channels can help you reach relevant online buyers and what’s trending.
Articles from this section will focus on the marketing part of your ecommerce strategy. We want to give you practical tips and data that will help you get it right!
How to use AI seller tools for effective advertising on Amazon in 2022 and beyond?
Nowadays, Amazon Advertising is a must for an increasing number of sellers. This is due to the ever-increasing competition on the marketplace. Ads positively impact…… Read More
How to use AI-automated seller tools for effective advertising on eBay [Analysis]
eBay Advertising (eBay Promoted Listings) is playing a more and more significant role on the marketplace. Therefore, eBay sellers must leverage relevant marketing tools to…… Read More
How to increase sales with eBay Promoted Listings at lower advertising costs? [Research]
This article is to help eBay sellers optimize their revenue and benefit from advertising (Promoted Listings) while keeping costs under control. Did you know that…… Read More
How to boost your sales on eBay: 7 straightforward marketing hacks
With more than 1.5 billion product listings, 17 million sellers, and 147 million active users, eBay has become a lucrative ecommerce platform. But the massive…… Read More
How to optimize product listings on marketplaces? [Research]
Listing optimization on eBay and other marketplaces is worth the effort. Why? Proper listing optimization means more sales. However, optimizing product listings can be tricky,…… Read More
[Case Study] Pure Watches grows international sales by 186% with Promoted Listings Standard
This increase in sales is definitely a welcome surprise Andrew from Pure Watches… Read More
[FREE ebook] Sell the right colour: the power of colour in international ecommerce
Colour may be your first act of ecommerce persuasion. Colour is more than hues, Pantones, tints and shades. It has to do with the psychology…… Read More
Promoted Listings & advertising on eBay: review & key information (Q&As)
This article includes essential information about eBay Promoted Listings and how the service works. The information is presented in the reader-friendly form of questions &…… Read More
Promoted Listings & advertising on eBay: definitive guide [FREE download]
1.2 million sellers use eBay’s Promoted Listings on over 310 million listings. To occasionally sponsor a product is no longer enough in many eBay categories.…… Read More
How to use Instagram for ecommerce: guide for online sellers
This article will help marketplace and ecommerce sellers use Instagram to grow their online sales. Instagram is the 2nd most logged in social media site…… Read More
[FREE ebook] How to use Facebook to your ecommerce advantage
Facebook plays a major role in ecommerce. Despite its younger competitors, Facebook is still the king of social media. It’s the most used social platform…… Read More
Amazon Advertising: all you need to know [FREE guide]
This ecommerce guide will provide you with solid knowledge about Amazon Advertising. The following recommendations for your advertising strategy will help you beat your competitors…… Read More
Amazon Advertising strategy: opportunities, challenges & useful how to’s
This article provides insights into the opportunities & challenges of Amazon Advertising for domestic and international Amazon sellers. Amazon is the leading digital retailer and…… Read More
Ecommerce guide to Amazon Advertising: types of ads on Amazon
This article provides insights into Amazon Advertising and types of ads on Amazon. The goal is to help sellers promote their stores & products so…… Read More
[Video] How to sell on eBay & Amazon successfully: interview with P. Smarzynski
“How to sell on eBay & Amazon successfully” is the topic of the latest expert interview with Patrick Smarzynski, Co-Founder at Webinterpret. Selling on eBay…… Read More