Ecommerce Marketing and Optimisation

This article provides insights into Amazon Advertising and types of ads on Amazon. The goal is to help sellers promote their stores & products so…… Read More

“How to sell on eBay & Amazon successfully in 2020” is the topic of the latest expert interview with Patrick Smarzynski, Co-Founder at Webinterpret. Selling…… Read More

When it comes to international SEO for ecommerce, choosing the domain structure for international online stores can be a complex decision. There’s no one-size-fits-all solution.…… Read More

Selling on marketplaces, such as eBay or Amazon, isn’t the same as it used to be. Big ecommerce platforms are still major sources of revenue…… Read More

International SEO should rank higher. At least in the global sales strategies of many ecommerce sellers. Approximately 40% of all global ecommerce traffic comes from…… Read More

“Expanding your sales worldwide with Google Shopping” is the topic of the latest expert interview with Herbert Knibiehly, Chief Marketing & Product Officer at Webinterpret.…… Read More

Google Shopping is a huge international ecommerce market that offers retailers ever-increasing global sales opportunities. Today almost 60% of worldwide online shoppers purchase from overseas…… Read More

Google Shopping is a huge international online market where buyers are keen on shopping from abroad and where retailers can make the most of their…… Read More

Google Shopping is an attractive ecommerce platform for both online buyers and retailers. For buyers it’s like a digital mall: they can enter, browse and…… Read More

Did you know that our brains process visual content 60,000 times quicker than words? Are you aware that colour increases brand recognition by 80%? Colour…… Read More

Twitter is a large revenue generator for businesses of all sizes. It is also a real-time network that can inspire on-the-spot purchases. How to make…… Read More

Facebook is powerful. It beats other social networking sites in terms of conversion rates, sharing value and numbers of visits. A Facebook ‘Like’ is more…… Read More

For many consumers Amazon is a go-to online retailer that some shoppers visit immediately when searching for a product, without using traditional search engines first.…… Read More

Step 1: Optimise your store for Facebook To-do 1. Facilitate the engagement of your buyers. Integrate your online store with Facebook Take care of likes,… Read More

According to Seoul International Expo Study, 60% to 90% of all customers make an assessment of an eCommerce website based on colour. Hence, colour may…… Read More

Based on research made by Marketing Sherpa in 2015, we know that email is the communication form that 72% of consumers prefer when contacted by… Read More