Raising awareness about your brand and product offerings is crucial in the process of driving sales to your online store. You may have a great product, you may offer fantastic prices, but without a good marketing strategy, all your efforts are likely to be wasted.
You must know how to maximize the traffic driven to your website. You must be aware of how to optimize your online store, product listings and user experience to enjoy high conversion rates. You must understand which channels can help you reach relevant online buyers and what’s trending.
Articles from this section will focus on the marketing part of your ecommerce strategy. We want to give you practical tips and data that will help you get it right!
This article is to help eBay sellers optimize their revenue and benefit from advertising (Promoted Listings) while keeping costs under control. Did you know that…… Read More
1.2 million sellers use eBay’s Promoted Listings on over 310 million listings. To occasionally sponsor a product is no longer enough in many eBay categories.…… Read More
Listing optimization on eBay and other marketplaces is worth the effort. Why? Proper listing optimization means more sales. However, optimizing product listings can be tricky,…… Read More
This article includes essential information about eBay Promoted Listings and how the service works. The information is presented in the reader-friendly form of questions &…… Read More
Colour may be your first act of ecommerce persuasion. Colour is more than hues, Pantones, tints and shades. It has to do with the psychology…… Read More
This article will help marketplace and ecommerce sellers use Instagram to grow their online sales. Instagram is the 2nd most logged in social media site…… Read More
Facebook plays a major role in ecommerce. Despite its younger competitors, Facebook is still the king of social media. It’s the most used social platform…… Read More
This ecommerce guide will provide you with solid knowledge about Amazon Advertising. The following recommendations for your advertising strategy will help you beat your competitors…… Read More
This article provides insights into the opportunities & challenges of Amazon Advertising for domestic and international Amazon sellers. Amazon is the leading digital retailer and…… Read More
This article provides insights into Amazon Advertising and types of ads on Amazon. The goal is to help sellers promote their stores & products so…… Read More
“How to sell on eBay & Amazon successfully” is the topic of the latest expert interview with Patrick Smarzynski, Co-Founder at Webinterpret. Selling on eBay…… Read More
Selling on marketplaces, such as eBay or Amazon, isn’t the same as it used to be. Big ecommerce platforms are still major sources of revenue…… Read More
Twitter is a large revenue generator for businesses of all sizes. It is also a real-time network that can inspire on-the-spot purchases. How to make…… Read More
For many consumers Amazon is a go-to online retailer that some shoppers visit immediately when searching for a product, without using traditional search engines first.…… Read More
According to Seoul International Expo Study, 60% to 90% of all customers make an assessment of an eCommerce website based on colour. Hence, colour may…… Read More
Based on research made by Marketing Sherpa in 2015, we know that email is the communication form that 72% of consumers prefer when contacted by… Read More