[FREE ebook] Sell the right colour: the power of colour in international ecommerce
Did you know that our brains process visual content 60,000 times quicker than words? Are you aware that colour increases brand recognition by 80%? Colour…… Read More
Ecommerce Marketing and Optimisation
Raising awareness about your brand and product offerings is crucial in the process of driving sales to your online store. You may have a great product, you may offer fantastic prices, but without a good marketing strategy, all your efforts are likely to be wasted.
You must know how to maximize the traffic driven to your website. You must be aware of how to optimize your online store, product listings and user experience to enjoy high conversion rates. You must understand which channels can help you reach relevant online buyers and what’s trending.
Articles from this section will focus on the marketing part of your ecommerce strategy. We want to give you practical tips and data that will help you get it right!
[FREE ebook] How to use Twitter to your ecommerce advantage
Twitter is a large revenue generator for businesses of all sizes. It is also a real-time network that can inspire on-the-spot purchases. How to make…… Read More
[FREE ebook] How to use Facebook to your ecommerce advantage
Facebook is powerful. It beats other social networking sites in terms of conversion rates, sharing value and numbers of visits. A Facebook ‘Like’ is more…… Read More
How buyers conduct product searches on Amazon vs. Google: new insights for online sellers
For many consumers Amazon is a go-to online retailer that some shoppers visit immediately when searching for a product, without using traditional search engines first.…… Read More
How to use Facebook to maximise your sales
Step 1: Optimise your store for Facebook To-do 1. Facilitate the engagement of your buyers. Integrate your online store with Facebook Take care of likes,… Read More
[FREE ebook] Is your online shop in the right colour?
According to Seoul International Expo Study, 60% to 90% of all customers make an assessment of an eCommerce website based on colour. Hence, colour may…… Read More
Sell fashion by email: great tips for ecommerce sellers
Based on research made by Marketing Sherpa in 2015, we know that email is the communication form that 72% of consumers prefer when contacted by… Read More