[FREE ebook] Sell the right colour: the power of colour in international ecommerce
Colour may be your first act of ecommerce persuasion. Colour is more than hues, Pantones, tints and shades. It has to do with the psychology…… Read More
Ecommerce Marketing and Optimisation
Raising awareness about your brand and product offerings is crucial in the process of driving sales to your online store. You may have a great product, you may offer fantastic prices, but without a good marketing strategy, all your efforts are likely to be wasted.
You must know how to maximize the traffic driven to your website. You must be aware of how to optimize your online store, product listings and user experience to enjoy high conversion rates. You must understand which channels can help you reach relevant online buyers and what’s trending.
Articles from this section will focus on the marketing part of your ecommerce strategy. We want to give you practical tips and data that will help you get it right!
How to use Instagram for ecommerce: guide for online sellers
This article will help marketplace and ecommerce sellers use Instagram to grow their online sales. Instagram is the 2nd most logged in social media site…… Read More
[FREE ebook] How to use Facebook to your ecommerce advantage
Facebook plays a major role in ecommerce. Despite its younger competitors, Facebook is still the king of social media. It’s the most used social platform…… Read More
How to increase sales with eBay Promoted Listings at lower advertising costs? [2020 research]
This article is to help eBay sellers optimize their revenue and benefit from advertising (Promoted Listings) while keeping costs under control. Did you know that…… Read More
Amazon Advertising: all you need to know [FREE guide]
This ecommerce guide will provide you with solid knowledge about Amazon Advertising. The following recommendations for your advertising strategy will help you beat your competitors…… Read More
Amazon Advertising strategy: opportunities, challenges & useful how to’s
This article provides insights into the opportunities & challenges of Amazon Advertising for domestic and international Amazon sellers. Amazon is the leading digital retailer and…… Read More
Promoted Listings & advertising on eBay: essential information (Q&As)
This article includes essential information about eBay Promoted Listings and how the service works. The information is presented in the reader-friendly form of questions &…… Read More
Promoted Listings & advertising on eBay: definitive guide [FREE download]
Over 940,000 sellers use eBay’s Promoted Listings on over 250 million listings (eBay, 2019). To occasionally sponsor a product is no longer enough in many…… Read More
Ecommerce guide to Amazon Advertising: types of ads on Amazon
This article provides insights into Amazon Advertising and types of ads on Amazon. The goal is to help sellers promote their stores & products so…… Read More
[Video] How to sell on eBay & Amazon successfully: interview with P. Smarzynski
“How to sell on eBay & Amazon successfully” is the topic of the latest expert interview with Patrick Smarzynski, Co-Founder at Webinterpret. Selling on eBay…… Read More
How to sell on marketplaces successfully in 2020: interview with Patrick Smarzynski
Selling on marketplaces, such as eBay or Amazon, isn’t the same as it used to be. Big ecommerce platforms are still major sources of revenue…… Read More
[FREE ebook] How to use Twitter to your ecommerce advantage
Twitter is a large revenue generator for businesses of all sizes. It is also a real-time network that can inspire on-the-spot purchases. How to make…… Read More
How buyers conduct product searches on Amazon vs. Google: new insights for online sellers
For many consumers Amazon is a go-to online retailer that some shoppers visit immediately when searching for a product, without using traditional search engines first.…… Read More
[FREE ebook] Is your online shop in the right colour?
According to Seoul International Expo Study, 60% to 90% of all customers make an assessment of an eCommerce website based on colour. Hence, colour may…… Read More
Sell fashion by email: great tips for ecommerce sellers
Based on research made by Marketing Sherpa in 2015, we know that email is the communication form that 72% of consumers prefer when contacted by… Read More