Ecommerce Marketing and Optimisation

Raising awareness about your brand and product offerings is crucial in the process of driving sales to your online store. You may have a great product, you may offer fantastic prices, but without a good marketing strategy, all your efforts are likely to be wasted.

You must know how to maximize the traffic driven to your website. You must be aware of how to optimize your online store, product listings and user experience to enjoy high conversion rates. You must understand which channels can help you reach relevant online buyers and what’s trending.

Articles from this section will focus on the marketing part of your ecommerce strategy. We want to give you practical tips and data that will help you get it right!