Why does free shipping matter in ecommerce?
By using Webinterpret’s pricing tool shipping costs can be automatically added to the cost of the item. This means that your products are advertised as having free postage. This seemingly small change has proven to attract more buyers and lead to sales increases of up to 30%. Additionally, by offering free shipping, you fulfill one of the requirements needed to improve your seller status.
Offering free shipping holds so much weight with customers and, psychologically, they are more attracted to listings that offer free shipping. Check out some statistics that show how free shipping influences buying behaviour.