Top selling items on Allegro in 2022: what to sell online right now
Offering top selling products on Allegro can be very profitable: if you know what to sell, when to sell and how to pinpoint this.
Allegro is the top ecommerce platform in Poland and one of the largest online marketplaces in Europe. The platform is open for international sellers and provides an alternative to competitive global marketplaces.
So what to sell on Allegro to make the most of the platform’s sales potential?
In this post you’ll learn about:
- Allegro’s best sellers for 2022, including a list of popular categories and products as well as what sells best during times of pandemic and lockdowns
- Using TradeWatch and other tools for reliable sales data to identify best sellers
- Ways and criteria to identify the ever-changing top selling items with a useful checklist.
Allegro: they key ecommerce player in Poland and Eastern Europe
Allegro is the most trusted consumer brand in Poland. According to Allegro reports, the platform is visited by almost 21 million customers per month. Over 200 million offers and 128,000 sellers from around the world make Allegro the best place to start your online business adventure in Poland and the ecommerce market in Eastern Europe.
For many Polish consumers, Allegro equals online shopping. Even when eBay tried to conquer the Polish market, it never managed to compete with Allegro.
Allegro is a good option for growth-minded international online sellers.
Before you sell on Allegro:
- Choose potential categories and products you may want to offer on the platform.
- Check what sells best on Allegro.
- Consider your target audience and research the market.
Top selling items on Allegro in 2022
Let’s start with the top selling product categories on Allegro with examples of popular products.
The sales of particular products will vary, depending on the time of the year and ecommerce seasonality, e.g. in the spring. At all times it’s important to stay on top of the latest data and consider product demand and profit margins.
A word of caution.
When we talk about the top-selling items on any marketplace, this doesn’t necessarily mean that you should sell these specific products. Your final decision will depend on multiple factors, such as competition, demand in certain markets or your specific business situation.
No strategy is likely to guarantee you’ll pick a best seller every time, but you can still maximize your chances of success. You may need to experiment with a few different items. Additionally, any time you’re looking to add new products, you should research the market to ensure the product will still be in demand by the time you get set up.
Top-selling product categories on Allegro in 2022
Home & Garden
Best sellers in this category are strongly related to ecommerce seasonality. For example, for the summer, consider selling garden decorations, barbecue accessories, sun protection, insect protection, picnic accessories and so on.
Other products popular in the Home & Garden category (depending on the time of the year): garden tools, window decorations, heating, tables, bookshelves, furniture and accessories for kids, desks, desk lamps, foam mattresses, food containers, water bottles, mugs, accessories for serving drinks.
Fashion & Shoes
Both big brands as well as individual sellers offer products in this category on Allegro. Buyers show interest in new and used items. The Fashion & Shoes category is both popular and competitive.
Top-selling products: clothes (especially women’s clothing), accessories, shoes (especially sports shoes), lingerie plus size, suitcases, bags, sports and fitness clothing (e.g. tracksuits, tops, leggings), tourist clothing, bathing suits.
Health & Beauty
This category is particularly popular with women. Buyers on Allegro are particularly interested in well-known cosmetic brands (they usually have lower prices on Allegro compared to brick-and-mortar stores).
Top-selling products: cosmetics, dermocosmetics, supplements, manicure and makeup products, fragrances (especially well-known brands offered at a discount), personal care products.
This category is particularly popular with men so it’s important to add detailed technical product specs. It offers attractive prices compared to chain stores.
Top-selling products: sports cameras, headphones, TV sets, laptops, tablets, ebook readers, smartphones, smartwatches, accessories (e.g. chargers, cases), consoles, sports electronics, air filters, air humidifiers, printers, computer screens.
Tools, vehicle parts, car electronics, car cosmetics, car trunks, campers.
Prams, strollers, car seats, baby carriers, toys, educational toys, robots, travel accessories, cosmetics, artistic products.
Toilet cleaners, washing capsules, washing up liquids (consumers tend to buy many products in this category in bulk).
Products with special designs, custom-made clothing.
Sports & Tourism
Sports and fitness accessories, gym and fitness equipment, supplements (especially natural ones), fishing accessories, bikes and bike accessories, outdoor games, survival kits and military equipment, electric bikes, electric scooters.
Culture & Entertainment
Books, video games, board games, musical instruments, gadgets.
Collectibles & Art
Seasonality is often overlooked or misinterpreted by many international marketplace sellers. However, if you know how seasonality works, you can earn even more internationally than during the Christmas season!
Some products are popular at specific times of the year, for instance:
- Barbecue equipment and tourist equipment around the spring and the summer
- Umbrellas and wellingtons in the fall
- Christmas decorations towards the end of the year.
What NOT to sell on Allegro?
Even though clothes and shoes are popular products, they may not be the best products to sell on Allegro in terms of profits. Why? The return rates tend to be higher (mostly due to choosing wrong sizes), especially these days when most sellers offer easy and free returns.
Further, some products may not bring you desired profits, e.g. CDs due to music streaming services that are causing sales for such products to drop dramatically.
Selling on marketplaces in the time of coronavirus
What to sell on marketplaces like Allegro in times of the pandemic? Some examples of popular products below:
- Masks & sanitizers
- Games, puzzles, board games & toys
- Fitness & strength training equipment
- Yoga mats
- Exercise bands
- Personal care items
- Face masks, e.g. peel-off face masks
- Haircare products
- Laptop docking stations, laptop skins, power adapters, VR headsets.
Using tools to learn what to sell on Allegro
To learn what to sell on Allegro, a good starting point is identifying top selling items in particular categories. Make sure that the best sellers you’re considering selling are not too competitive. Pay attention to what sells best and is trending.
If sales of particular products are trending down, you could jump in just as the product stops being in high demand.
A more reliable way of choosing your products requires a more scientific approach. Try to get as much information as you can about given products before you decide to invest in it:
- What are its average monthly sales?
- How many other people are selling it?
- What is its average price, average reviews or sales history?
- What kind of sales margins can you expect?
- Are its sales trending up or down?
To have more reliable data, consider using tools, such as Trade Watch or Google Trends.
TradeWatch: tool that analyzes what to sell on Allegro
TradeWatch helps to identify the current sales trends on Allegro. Sellers who are serious about earning big numbers on Allegro can get useful information about their own sales as well as necessary data to plan future sales strategies.
The most successful Allegro sellers can earn as much as 1M PLN (over 200 000 EUR) in one day.
TradeWatch monitors transactions that are made on Allegro (hundreds of thousands of transactions daily). It tracks and analyzes all sales data related to both products and categories. This helps sellers see which offers are not profitable for them.
TradeWatch generates sales reports for categories, products and keywords. It offers insights about trends, best sellers as well as average prices, average amounts that are sold and the generated revenue. Keyword reports show the amount of revenue generated by specific search phrases, e.g. laptop Lenovo, iPhone X.
TradeWatch helps you learn what sells best online and when and which products are worth investing in. Additionally, it helps you understand competition in your niche market, including what makes your competitors successful.
Google Trends to predict best sellers on Allegro
To predict best sellers on Allegro, it’s worth checking the popularity of searches on Google. This is indicative of what shoppers want to buy, irrespective of the ecommerce platform.
A useful tool for ecommerce is Google Trends. Google Trends enables you to see what searches are currently trending and dig into a topic for more information. You can also enter a search term to see how search volume has varied for that term over time and in different locations.
Google Trends provides keyword-related data, including search volume index and geographical information about search engine users. Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume.
Google Trends can be particularly useful for selling seasonal products on Allegro or other marketplaces, e.g. in the Home & Garden category. You can adjust your offer or ramp up your marketing efforts, depending on demand or trending search terms.
Staying on top of trends helps sellers understand changing consumer behavior and demand in specific categories. For example, in the time of the pandemic, an interesting sales dynamic has been observed in different categories, e.g. in home equipment & furniture or fitness & beauty.
What to sell on Allegro: criteria checklist
When you’re about to choose products you want to sell on marketplaces like Allegro:
- Look at the top selling products for each category and find trending products.
- Go for items with at least some demand: as a rule of thumb, at a minimum, any product you plan to sell should achieve at least 10 sales per day.
- Avoid selling trendy or seasonal products only: selling products in demand 24/7/365 will help you achieve sustainable growth and you’re likely to have consistent sales throughout the whole year.
- Avoid picking heavily-saturated markets, consider international markets.
- Consider a niche with consistent demand.
- Consider products with low competition that could indicate an untapped market. There might be high demand for a product, but not many sellers are offering it.
- Leverage existing product reviews, e.g. the number of reviews could indicate how often a product has been purchased or how long a product / listing has been up.
- Consider products that are inexpensive to acquire/make.
- Pick products that are easy to ship: be careful about items that are fragile, breakable, perishable or prone to damage. Further, items that are lightweight and easy to ship will help you lower your costs.
- Research top sellers on other marketplaces for further clarification and to identify product gaps. Learning what is popular on other marketplaces can inspire you when you’re doing your product research. For instance, check out top selling items on eBay or best sellers on Amazon.
Top selling items on Allegro: selling niche products
How to attract only serious buyers? Consider narrowing down your research to a point where the product you’re about to sell is so specific that competition is drastically reduced. Your product should be easier to find for people searching for it, too.
If you already have a product in mind or a certain category you focus on, be careful about going for everything under the sun. For instance, if you sell in the automotive field, suddenly starting to sell face masks may not be optimal, especially when people trust you as an authority in your niche.
You can find a gap in the market through simple organic search. General keywords (e.g. leggings) that have more results will be more competitive compared to more specific ones (e.g. running leggings women blue). Many people are already selling leggings, but there might be a certain style, color or type of leggings that is missing on the platform.
You can also find a gap in the market by reading customer reviews in your product market niche. Some customers may be unsatisfied by the current brands and want something you can provide or think of providing.
Top selling items on Allegro: conclusion
Top-selling products on Allegro change regularly and there’s no fool-proof recipe for getting it right every time. However, the platform’s sales potential is enormous and the chances of success are high.
Remember that if you decide to sell on Allegro, it’s important that you translate and localize your product listings.
Finally, even though selling products on a single ecommerce platform can be very profitable, don’t limit your sales opportunities. Learn about top selling items on other ecommerce sites and consider diversifying across other marketplaces!
Webinterpret enables eBay, Amazon and other marketplace sellers to sell more effectively in international markets through localized versions of their product listings. For a FREE analysis of your international sales potential, contact our cross border trade experts.
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