[FREE report] US international ecommerce sales – October 2015
We would like to present you with the monthly report on international sales for American sellers, carried out by Webinterpret. This market analysis covers 3 topics which are useful to every American online retailer selling internationally:
- Most profitable foreign markets for American sellers
- Item categories which American sellers should sell on international markets
- Potential for American online international sellers
The report was prepared on the basis of a research group comprising 10 000 international retailers who are UK, DE and US Webinterpret customers running their business on eBay and Amazon.
Chart 1. International sales from January to August 2015 in the UK, DE and US
Calculation method: (international sales generated by the sellers from a given country in a given month) / (international sales + domestic sales generated by the sellers from the given country in the same given month) = % of international sales
International Online Sellers
The last two months have been very stable for each of the presented markets. It is a great result especially because the summer season is known to be a slow period for international online sellers. American sellers are still a few steps ahead of German and British sellers. August as the last month of the summer season is a good time to prepare for the busy school season and Christmas. German and British retailers are performing quite similarly in terms of overall sales made internationally.
Chart 2. How US international revenue breaks down between the top 10 foreign markets from January to August 2015
Calculation method: (international sales generated by American sellers in a given country during a given month) / (international sales generated by American sellers overall in the same month) = Percentage of total international revenue generated by American sellers in a given month in a given market
Chart 3. International revenue of top 10 categories sold internationally by US sellers
Calculation method: (international sales of the top 10 categories sold internationally by American sellers are presented in percentages and were calculated by: (international sales of a given category in the time frame January – August 2015)/(international sales + domestic sales of the same given category in the same time frame) = % of international sales
The graph above lists the top 10 international categories for US sellers and the % of those sellers’ revenue that is generated internationally. Sellers in the UK are generating the highest international revenue in the categories Clothes, Shoes & Accessories, Jewellery & Watches and eBay Motors. When looking at the amount of overall transactions, US sellers are selling the most items internationally in categories such as Vehicle Parts & Accessories, Stamps and Clothes, Shoes & Accessories.
We encourage you to look at the whole unique data reported by Webinterpret here. Also don’t miss our next monthly report which will be released at the beginning of November!