Hop into Spring Shopping Season: Ecommerce Easter is Round the Corner
Ecommerce is a game of seasonality. Online spending will blossom more on some occasions than others. The trick is to find opportunities to grab but be able to pivot when needed. In 2023, Easter shopping is expected to hit record amounts.
Read this article for:
- a useful list of Easter symbols to use in your online communication,
- a quick round-up of 2023 Easter shopping trends,
- tips on how to best utilize leftover seasonal inventory going forward with the ecommerce holiday calendar.
While Easter may not match the consumer spending of Christmas, it still has the potential for significant ecommerce sales. Especially now that the pandemic restrictions have been lifted in many countries. And as with many other holidays, Easter is a chance for loved ones and families to get together.This presents an opportunity for online businesses to provide products that cater to the Easter holiday. From Easter-themed decorations and gifts to food and clothing, there are many ways for businesses to leverage the holiday for sales.
Easter symbols relevant for ecommerce
Several Easter symbols can be important in the context of ecommerce ventures. You can use this list as inspiration for your listings and engaging and thoughtful Easter marketing campaigns. Utilize them for the design and layout of your online communication, marketing campaigns, landing pages, emailing, tone of voice, or even emojis you use!
#1 Classic Easter Symbols
- Easter Eggs
- Easter Bunny
- Baby Chicks
#2 Easter Colors
- Bright green
- Bright yellow
- Pastel shades
#3 Easter decor
- Lilies, palm branches, pussy willow, spring flowers: daffodils, tulips
- Chocolate eggs, rabbits, and chicks
#4 Easter activities & traditions
- Painting and dying eggs
- Egg hunts
- Festive brunches
- Family visits & cookouts
- Going to church
- Easter parades
- Spring cleaning
Fun Easter Fact:
Śmigus-dyngus, a.k.a. Wet Monday, is a Polish tradition of pouring water on one another with squirt guns. A similar tradition is observed in Hungary, where boys sprinkle perfume on girls.
The success of your cross-border sales may depend on how well you navigate cultural differences. It’s important to recognize and take into account distinct cultural traits and business customs, even if the countries share the same language. Offering a localized customer experience adapted to specific cultural mindsets can have the single most impactful influence on your international sales conversions.
Ecommerce Easter stats & facts
According to an annual survey by the National Retail Federation (NRF) and Prosper Insights & Analytics, consumers in the United States plan to spend a record $24 billion on Easter this year, up from $20.8 billion in 2022, the previous record of $21.7 billion in 2020.
Prosper Executive Vice President of Strategy Phil Rist says:
We are seeing real Easter sales growth compared with pre-pandemic, and among the drivers are consumers who are planning to purchase more Easter clothing and gifts.
In America alone, 81% of the population plans to celebrate Easter, with an average spending of $190, the highest figure on record. Even those who don’t celebrate this holiday (precisely 54% of them) still plan to purchase something on occasion.
What are the most popular reasons for Easter-related shopping?
- Tradition (63%)
- Social activity with family or friends (31%)
- Sales or promotions (29%)
What do Easter buyers shop for?
There is an increase in Easter spending observed across several categories. According to NFR, American consumers plan to spend most on the same three categories as last year:
- Candy ($3.3 billion)
- Gifts ($3.8 billion)
- Food ($7.3 billion)
Excess post-holiday inventory?
If you end up with unsold Easter items, don’t worry. There are still ways to reuse them for other occasions. By repurposing the product, highlighting the features, and marketing it differently – you can give your listings a second chance and increase your sales.
Here are a few ideas to keep your business thriving by finding new ways to reuse your excess inventory:
#1 Repurpose the product
Think about how you can repurpose the product. For example, if you sell Easter-themed baskets, you can replace the eggs with items suitable for other holidays or occasions – like picnic snacks for Fête Nationale and Bank Holidays.
#2 Highlight the features
Instead of emphasizing the Easter theme, focus on the product’s features that make it attractive for other occasions. Highlight their durability, size, or unique design that will serve on multiple events throughout the year, such as family gatherings, birthday celebrations, baby showers, etc.
#3 Create a bundle
Consider creating a bundle of products that didn’t sell during Easter with other products suitable for different occasions. For example, if you listed Easter decorations such as pastel-colored tableware or candles, market them as a “Spring Home Décor Bundle” for customers eager to make some springtime home improvements.
#4 Offer a discount
You can always discount unsold Easter listings and market them as a “Limited Time Offer”. This can attract customers looking for a good deal which may not have initially been interested in the Easter-themed products.
Easter & ecommerce: conclusion
Easter presents a valuable opportunity for ecommerce businesses to connect with their customers and boost their conversion rates. By incorporating Easter symbols and themes into their online stores, offering promotions and deals, and repurposing unsold inventory for other occasions, businesses can capitalize on this holiday and drive sales.
Don’t forget to tap into the emotional aspect of the holiday, encouraging consumers to purchase products that will let them celebrate and connect with their loved ones. Remember to stay mindful of your audience’s preferences and be authentic.
With these tips in mind, we hope your ecommerce store can hop into the Spring season with success.
Happy Easter, Happy Spring,
Happy Sales, and Everything!
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