[FREE report] UK international ecommerce sales – November 2015

We would like to present you with the monthly report on international sales for British sellers, carried out by Webinterpret.

This market analysis covers 3 topics which are useful to every British online retailer selling internationally:

  • Most profitable foreign markets for British sellers
  • Item categories which British sellers should sell on international markets
  • Potential for British online international sellers

The report was prepared on the basis of a research group comprising 10 000 international retailers who are British, German and American Webinterpret customers running their business on eBay and Amazon.

Download the Webinterpret report

International sales from January to October 2015 in the UK, DE and US

international sales jan oct

The last two months have been stable for each of the presented markets. German and British retailers are performing quite similarly in terms of overall sales made internationally. The UK’s slight drop in October is the outcome of the currency conversion, which temporarily made sales in EUR slightly less profitable. American sellers are still a few steps ahead of German and British sellers.

Calculation method: (international sales generated by British sellers in a given month) / (international sales + domestic sales generated by British sellers in the same given month) = % of international sale

How UK international revenue breaks down between the top 10 foreign markets from January to October 2015


As expected Germany continues to grow and be the top foreign market for British online retailers. Other top markets for British sellers such as France and Italy and the United States also grew during last months. Next month we expect sales to grow even more due to the Christmas shopping season.

International revenue of top 10 categories sold internationally by British sellers


The graph opposite lists the top 10 international categories for British sellers and the % of those sellers’ revenue that is generated internationally.

Our October 2015 analysis shows sellers in the UK are generating the highest international revenue in the categories Vehicle Parts & Accessories, Clothes, Shoes & Accessories and Home, Furniture & DIY categories.

When looking at the amount of overall transactions, UK sellers are selling the most items internationally in categories such as Music, Mobile Phones & Communication, Jewellery & Watches and Collectables.

Calculation method: (international sales of the top 10 categories sold internationally by British sellers are presented in percentages and were calculated by: (international sales of a given category in the time frame January – June 2015)/(international  sales + domestic sales of the same given category in the same time frame) = % of international sales.


Finally, don’t miss our next monthly report which will be released in December!

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