Circular Commerce boosts international sales by 20%
Webinterpret is invaluable to us. We can now list automatically in different markets and languages, reaching millions of buyers.
James Richardson, www.circularcommerce.co.uk
Overview
With the environment at its heart, Circular Commerce promotes the circular economy principle of repair and reuse. Based in the iconic region of Malvern Hills (UK), the ecommerce agency specializes in providing services to distributors and resellers of refurbished and configure-to-order IT products and consumer electronics. Circular Commerce was set up by its Director James Richardson, who has over 20 years of experience in IT asset remarketing. That’s how the company came to being.
Circular Commerce offers consultancy, platform development, marketplace management, and product content creation and provides a unique approach, tailored specifically to the IT remarketing industry and the challenges it presents. The company manages online marketplaces on behalf of their clients and also operates its own established network of ecommerce marketplaces across Europe, including eBay, where they have been actively selling since 2013.
Challenge
Circular Commerce wanted to increase international sales for its clients. However, putting up listings in the relevant native languages, as well as converting currencies, prices and sizes proved to be quite challenging. The company started looking for a seamless solution that’s specifically designed for eBay marketplaces. They were approached by Webinterpret, and their localization solution that underpins the eBay European Sales Booster program turned out to be a perfect match.
Solution
Joining Webinterpret and the eBay European Sales Booster means that Circular Commerce is now able to offer localized customer shopping experience to buyers from 8 new markets. Gaining access to millions of online shoppers.
Webinterpret’s turnkey solution not only automatically lists products on 8 eBay international marketplaces, in local languages and local currencies, but it also allows its products to appear high in local search results, significantly increasing the conversion.
Results
Circular Commerce can now benefit from a localized buying experience. Buyers from Germany, France, or Spain shop like with a domestic seller.
The localized listings of the IT products they sell for their partner distributors, resellers, and retailers rank highly in the local searches on sites like www.ebay.de, www.ebay.fr, www.ebay.it, or www.ebay.es.
Since joining the European Sales Booster Program Circular Commerce was able to increase the international sales for their B2B partners by an average of 20% at virtually no risk and no additional effort. Enjoying international orders from countries across the globe and tripling its international orders with countries like Germany, France, or Italy.
eBay European Sales Booster
The International Sales Booster program is provided by eBay in partnership with Webinterpret.
Webinterpret enables eBay sellers to instantly expand worldwide and boost their online sales. It gives their eBay items a wider reach by exposing them to new international buyers on eBay’s international sites. In addition to that, Webinterpret converts international buyers better by giving them a full end-to-end local shopping experience.
*Overall sales increase for Circular Commerce. Data based on revenue increase 4 months before joining vs. 4 months after joining Webinterpret.
†Based on Circular Commerce revenue data per country from 18th July 2019 and 23rd February 2020.
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