Grow your visibility, traffic, and sales conversion on eBay with little to no effort through Webinterpret Advertising.
Identify
Webinterpret screens your items and selects those with the highest earning potential through advertising
Launch
Within 24 hours your high-potential items are promoted through automated campaign strategies on your selected markets
Monitor
Track your performance across campaign strategies, markets and time periods while Webinterpret iterates using key patterns and trends
Grow
Watch your visibility, traffic and sales grow thanks to continuous campaign optimization based on expert insights
Priority
campaign strategy
Listings are featured in the top spots of search on eBay
Priority strategy ads target specific buyers ready to purchase your item
Select your own daily budget or use Webinterpret’s budget recommendation based on our expert CPC campaign insights
You’re only charged when a buyer clicks on your promoted listin
Promoted
offsite
Listings are featured outside of the eBay network on external channels like Google to attract brand new audiences and buyers
Select your own daily budget or use eBay’s budget recommendation based on their expert CPC campaign insights
You’re only charged when a buyer clicks on your promoted offsite listing
General
campaign strategy
Listings are featured across search, through sponsored modules on listings pages and across the eBay network
General strategy ads target a large pool of buyers interested in purchasing similar items to yours
Choose your own ad rate or use Webinterpret’s recommended rate based on our expert CPS campaign insights
You’re only charged when a buyer clicks on your promoted listing and purchases your item
Select your own daily budget or use Webinterpret’s budget recommendation based on our expert CPC campaign insights
You’re only charged when a buyer clicks on your promoted listin
Select your own daily budget or use eBay’s budget recommendation based on their expert CPC campaign insights
You’re only charged when a buyer clicks on your promoted offsite listing
Choose your own ad rate or use Webinterpret’s recommended rate based on our expert CPS campaign insights
You’re only charged when a buyer clicks on your promoted listing and purchases your item
Setting up advertising can be complicated. Webinterpret does it all for you.
Learn about Webinterpret’s AI-driven approach to launching successful advertising campaigns on eBay from Noémie Colin, Senior Product Manager.
average return on ad spend for CPS campaigns in 2024
Find out which strategy will achieve your business goals.
Is advertising on eBay worth the cost?
With more and more products being listed on marketplaces every day, it’s become increasingly difficult for sellers to differentiate their business from their competitors. However, it is known that 1 in 5 purchases are made on listings that appear at the top of the search results page. Advertising on marketplaces is the only way to secure access to top listing placements on marketplaces, which gives your business the best competitive advantage for boosting your visibility and sales.
When should I consider Webinterpret for my advertising campaign management?
Defining your business goals and identifying the steps needed to build your advertising strategy from the ground up can be a complex process. Webinterpret saves you time by providing an entirely automated advertising experience based on your business goals, so you can spend less time setting up ads from scratch and more time selling.
How does Webinterpret’s advertising technology work, and how is it different from other providers?
Webinterpret’s AI-powered intelligence powers advertising campaigns for thousands of marketplace sellers in a variety of markets, so your campaigns are continuously optimized with our expert insights and learnings. Webinterpret Advertising for eBay is available for domestic and international eBay markets, meaning you can track all of your campaign results from the Webinterpret Advertising Dashboard. Both CPS (cost-per-sale) and CPC (cost-per-click) campaign models are available.
How do I define my business goals for advertising campaigns?
Identify what your expected outcome from using advertising technology is, and what’s possible from a business perspective (i.e. your budget). Webinterpret’s Campaign Model Recommendation Tool is available from the Advertising tab in your Webinterpret Dashboard and can provide support and guidance in this regard.
What is the difference between CPS (cost-per-sale) and CPC (cost-per-click) campaign models?
The CPS campaign model drives sales through high visibility placements across the eBay network, and you are only charged when your promoted listings are sold. The CPC campaign model requires more inputs (such as keyword and budget specification), but provides access to the top placements in eBay search. With the CPC campaign model, you are charged when someone clicks on your promoted listing. Webinterpret recommends trying both campaign models to determine whether one (or both) are best for your business.
How do I know which channels and markets I should advertise in?
Through Webinterpret’s AI-powered intelligence, markets are assessed and selected based on what shows the most promise for increasing your sales. Webinterpret’s AI assesses a market’s potential based on its sales volume and subsequent conversion rates. The best choice you can make is to enable all markets and channels offered through Webinterpret Advertising and let Webinterpret decide which ones should run automated campaigns.
Which items are eligible for advertising campaigns, and how does Webinterpret select items?
Webinterpret fetches your entire inventory and evaluates for the highest potential when deciding which items to promote (just as our AI does with market selection). Thus, we select those items with the highest sales potential for promotion and exclude those with lower potential.
Webinterpret enables online retailers and marketplace sellers to instantly expand worldwide and boost their online sales
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