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ADVERTISING

AI-powered advertising to grow your sales on eBay

Grow your visibility, traffic, and sales conversion on eBay with little to no effort through Webinterpret Advertising.

Advertising: How it works

1
2
3
4

1

Identify
Webinterpret screens your items and selects those with the highest earning potential through advertising

2

Launch
Within 24 hours your high-potential items are promoted through automated campaign strategies on your selected markets

3

Monitor
Track your performance across campaign strategies, markets and time periods while Webinterpret iterates using key patterns and trends

4

Grow
Watch your visibility, traffic and sales grow thanks to continuous campaign optimization based on expert insights

1

Priority
campaign strategy

Listings are featured in the top spots 
of search on eBay

Priority strategy ads target specific buyers ready to purchase your item

Select your own daily budget or use Webinterpret’s budget recommendation based on our expert CPC campaign insights

You’re only charged when a buyer clicks on your promoted offsite listing

2

Promoted 

offsite

Listings are featured outside of the eBay network on external channels like Google to attract brand new audiences and buyers

Select your own daily budget or use eBay’s budget recommendation based on our expert CPC campaign insights

You’re only charged when a buyer clicks on your promoted listing

3

General 

campaign strategy

Listings are featured across search, through sponsored modules on listings pages and across the eBay network

General strategy ads target a large pool of buyers interested in purchasing similar items to yours

Choose your own ad rate or use Webinterpret’s recommended rate based on our expert CPS campaign insights

You’re only charged when a buyer clicks on your promoted listing and purchases your item

Select your own daily budget or use Webinterpret’s budget recommendation based on our expert CPC campaign insights

You’re only charged when a buyer clicks on your promoted offsite listing

Select your own daily budget or use eBay’s budget recommendation based on our expert CPC campaign insights

You’re only charged when a buyer clicks on your promoted listing

Choose your own ad rate or use Webinterpret’s recommended rate based on our expert CPS campaign insights

You’re only charged when a buyer clicks on your promoted listing and purchases your item

Webinterpret Advertising is fully automated and backed by expert insights

Advertising checklist for selling on marketplaces

Setting up advertising can be complicated. Webinterpret does it all for you.

en campaign creation
en item selection
en performance tracking
en optimization
en performance management

Advertising explained

Learn about Webinterpret’s AI-driven approach to launching successful advertising campaigns on eBay from Noémie Colin, Senior Product Manager.

Increasing your visibility drives more worldwide sales

0 € earned for
every 1€ invested

average return on ad spend for CPS campaigns in 2024

0 +

average return on ad spend for CPS campaigns in 2024

0 %

average advertising cost of sales for CPC campaigns in 2024

Campaign Strategy Questionnaire

Find out which strategy will achieve your business goals.

My objective when using advertising on eBay is:

Brand awareness:

Cultivate trust amongst a new audience of potential buyers to expand my customer base

Visibility increase:

Target customers who are in a shopping mindset by creating ads that are relevant and engaging.

Sales conversion:

Engage with high-intent shoppers who may move from the consideration phase into making a purchase.

I have margins on my inventory generally equal or higher than 10%:

Yes
No

On average, my product prices are 20€/£/$20 or more:

Yes
No

I have items with a low quantity or low sales volume:

Yes
No

The majority of my inventory is in this category:

Business, Office & Industrial Supplies
Carparts
Collectables & Arts
Electronics
Fashion
Health & Beauty
Home Garden
Jewellery
Pharmacy, medicines
Other
Group 24

This increase in sales is definitely a welcome surprise.

Andrew
Pure Watches

Frequently Asked Questions

With more and more products being listed on marketplaces every day, it’s become increasingly difficult for sellers to differentiate their business from their competitors. However, it is known that 1 in 5 purchases are made on listings that appear at the top of the search results page. Advertising on marketplaces is the only way to secure access to top listing placements on marketplaces, which gives your business the best competitive advantage for boosting your visibility and sales.

Defining your business goals and identifying the steps needed to build your advertising strategy from the ground up can be a complex process. Webinterpret saves you time by providing an entirely automated advertising experience based on your business goals, so you can spend less time setting up ads from scratch and more time selling.


Webinterpret’s AI-powered intelligence powers advertising campaigns for thousands of marketplace sellers in a variety of markets, so your campaigns are continuously optimized with our expert insights and learnings. Webinterpret Advertising for eBay is available for domestic and international eBay markets, meaning
you can track all of your campaign results from the Webinterpret Advertising Dashboard. Both CPS (cost-per-sale) and CPC (cost-per-click) campaign models are available.

Identify what your expected outcome from using advertising technology is, and what’s possible from a business perspective (i.e. your budget). Webinterpret’s Campaign Model Recommendation Tool is available from the Advertising tab in your Webinterpret Dashboard and can provide support and guidance in this regard.

The CPS campaign model drives sales through high visibility placements across the eBay network, and you are only charged when your promoted listings are sold.
The CPC campaign model requires more inputs (such as keyword and budget specification), but provides access to the top placements in eBay search. With the CPC campaign model, you are charged when someone clicks on your promoted listing. Webinterpret recommends trying both campaign models to determine whether one (or both) are best for your business.

Through Webinterpret’s AI-powered intelligence, markets are assessed and selected based on what shows the most promise for increasing your sales. Webinterpret’s AI assesses a market’s potential based on its sales volume and subsequent conversion rates. The best choice you can make is to enable all markets and channels offered through Webinterpret Advertising and let Webinterpret decide which ones should run automated campaigns.

Webinterpret fetches your entire inventory and evaluates for the highest potential when deciding which items to promote (just as our AI does with market selection). Thus, we select those items with the highest sales potential for promotion and exclude those with lower potential.

Sell more on marketplaces with Webinterpret