Are you selling top selling items on eBay? Knowing what sells best on marketplaces is one of the quickest ways to grow your ecommerce sales.
So what are eBay’s top-selling products? In this post you’ll learn about the eBay best sellers in different product categories.
Check out how you can sell more by adjusting your product portfolio!
Last Updated on August 20, 2024 by Zeljko Drazovic
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eBay offers products in dozens of categories, and each category has its best selling items. A better understanding of what popular products are will help you increase your online sales.
What sold well on eBay in 2023 is a good indication of what to expect in 2024.
Mobile Phone & Accessories
Best sellers include mobiles and their accessories, e.g. silicone cases, tempered glass screen protectors, in-car iPhone holders, etc. The most popular brand is the iPhone and, as a result, accessories for iPhones are popular, too.
Video games and video consoles are among eBay’s best selling products. Popular brands in this category are Microsoft, Sony, Nintendo and also generic brands.
Best selling products on eBay in the Health & Beauty category are Vitamins & Dietary Supplements, Skincare products, perfume, hair straighteners, and hair dryers.
Home & garden products are very popular on eBay, especially in springtime (check out eBay best sellers in spring on international markets). Home furnishing items such as lighting, coffee tables, and sofas are among eBay’s best selling items. Popular garden items include barbecues, garden furniture and parasols.
Computers, scanners, laptops, printers are the top selling items on eBay in this category. The most popular brands include Apple, Samsung, Ghia, Kocaso or Asus.
Fashion is one of eBay’s most searched categories. With the change of the seasons, the fashion category is popular all year round. Also, the desire for luxury and high-end brands has never been higher and the luxury fashion category is booming on eBay.
The best selling brands of men’s clothing on eBay are The Territory Ahead, Ermenegildo Zegna, Filson, Carhartt, and Schott. The popular brands for women are Eileen Fisher, FLAX, Free People, Dale of Norway, or Diane Von Furstenberg.
The most popular categories in Crafts are Jewellery making beads, Stone beads, and Scrapbooking & Paper Crafts.
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Webretailer has published interesting insights that help sellers discover which items are selling the most on eBay across key product-focused categories to chart overall sales trends. The data comes from the eBay data analytics tool ShelfTrend.
The analyzed categories mainly include mass-produced products that are sold new and at a fixed price. Categories where one-of-a-kind items are sold (e.g. Antiques & Collectibles) and media categories (e.g. Books & Music) have been excluded.
The data published by Statista indicates that in 2024 eBay is still among Amazon’s toughest competitors, drawing 9.22% of traffic in the eCommerce and shopping subcategories. Let’s look at the most profitable categories for an eBay business.
The demand for kid’s toys doesn’t fluctuate throughout the year. The market’s size will expand over the course of the next decade with an estimated CAGR of 4.4%.
Adding products from this category to your eBay store can generate significant revenue and ensure swift success on this ecommerce platform. The most popular Baby product categories on eBay are:
Offering products from eBay’s Business & Industrial categories can benefit brands specializing in healthcare, heavy equipment, or office equipment retail.
The healthcare ecommerce market is thriving, and its estimated value should exceed $874.76 billion by 2028. Here are the most popular Business & Industrial product categories on the eBay marketplace:
The rapid development of digital camera equipment has created a vast market as shoppers search for the best lens, lighting equipment, camera, or drone deals.
The North American camera equipment market is growing at an astounding rate, as its estimated CAGR until 2028 is 13.4%,
Here’s the overview of the most popular Cameras & Photo categories on eBay:
You can hardly go wrong if you decide to add Smartphones, Smartwatches, and other accessories to your eBay catalog, as thousands of items from this category are sold daily.
Online Smartphone sell-through rates jumped to 6% in Q2 of 2024 after an underwhelming performance in 2023.
The most popular Cell Phones, Smart Watches & Accessories categories on eBay are:
TVs, TV boxes, and headphones are among the most popular items in this category. In 2024, over 33.5% of global consumer electronics sales will occur online.
Hence, you can reap significant benefits by expanding your eBay offer to include consumer electronics.
The top three Consumer Electronics categories on eBay are:
Online purchases have peaked during the pandemic. This trend shows almost no signs of slowing down, even with the pandemic in the review mirror.
Although you’ll face harsh competition, entering the apparel arena can have positive effects on your long-term sales on eBay.
The most popular Clothing, Shoes & Accessories categories on eBay are:
The worldwide sales of health and beauty products went up 3% in the first quarter of 2024 compared to the same period a year before. Judging solely by the numbers, eBay sellers shouldn’t miss out on this trending category.
The most popular Health & Beauty categories on eBay are:
Recent market fluctuations have made life difficult for online retailers who primarily focus on selling Home & Garden items.
Still, this market is expected to continue growing throughout 2024, presenting eBay sellers with an immense opportunity to boost their revenue streams. The most popular Home & Garden categories on eBay are:
The data indicates that the worldwide online jewelry market is expected to reach $71 billion in 2024.
Moreover, US retailers will generate approximately $15.9 billion from online jewelry sales, while that number will likely hit $26.8 billion by 2029. Hence, if you’re not already selling jewelry or watches on eBay, now is the time to start.
The most popular Jewelry & Watches categories on eBay are:
A glance at Statista’s data reveals that the US is the world’s largest market for musical instruments. The market’s expansion will continue throughout 2024 at a steady 4.4% compound annual growth rate.
Consequently, it’s hardly surprising that musical Instruments & Gear is one of the most popular categories on eBay. Here are the top three Musical Instruments & Gear categories on eBay:
Only a few years ago, eBay was among the top five online marketplaces where US consumers shop for pet supplies.
The demand for products from this category has increased in 2024 as a growing number of shoppers are looking for aquariums, dog beds, pet toys, and various other pet supplies. The most popular Pet Supplies categories on eBay:
This category features a wide range of products spanning from sports memorabilia to shooting equipment.
Hunting gear, including pistols and laser scopes, is in high demand on eBay, reflecting the market’s growth from 573.60 million in 2023 to $612.97 million in 2024.
The most popular Sporting Goods categories on eBay are:
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Pokémon sold $11.9 billion cards in the fiscal year 2023-2024. Moreover, Dragonball, Magic, and Yu-Gi-Oh trading card games are immensely popular.
The demand for collectible card games and action figures will remain high in 2024, making Toys & Hobbies one of the most profitable categories on eBay.
The most popular Toys & Hobbies categories on eBay are:
The top brands include Academy, Bandai and Nintendo.
The US luggage and bags market will exceed the $54 billion mark in 2024 and continue growing at an astounding annual rate by the end of the decade.
According to these numbers, eBay sellers offering accommodation, luggage, or travel accessories can expect to experience a boom in sales during 2024.
The most popular Travel categories on eBay in 2024 are:
Gaming never goes out of fashion. The latest statistics show that in 2024 there will be 3.32 billion active gamers globally. The video gaming market’s worth in 2024 is estimated at $282.3 billion.
Tapping into this market presents eBay sellers with an excellent opportunity to achieve steady growth.
The most popular Video Games & Consoles categories on eBay are:
eBay is among the leading online marketplaces with a vast global market share.
The platform serves over 132 million worldwide active buyers as of Q1 2024 and operates in 190 markets worldwide.
eBay’s revenue for the 2023-2024 fiscal year that ended on March 31 was $10.158 billion, 3,42% higher than the year before.
Jamie Lannone, eBay’s CEO, stated in a press release:
‘eBay’s Q1 results marked a strong start to 2024 as we continue to make progress toward our goal of sustainable GMV growth.
We believe our accelerating pace of innovation is fundamentally changing the selling and buying experience on eBay, generating better outcomes for customers, increasing productivity across our organization, and ultimately driving more value for shareholders.’
The summary below presents the data for the top 100 listings in each subcategory, including average sales per listing and price range. It shows how the categories analyzed above compare against each other.
In a 2024 press release eBay UK shared average sales prices for their bestsellers in an effort to help merchants visualize the current selling and earning potential in certain categories:
The eBay categories discussed in this article are a good starting point for reevaluating your product portfolio. All the same, you’ll probably want to dig in further and do some more research.
A good understanding of eBay best sellers will help you identify sales opportunities you may have not identified before.
About Webinterpret
Webinterpret supports merchants selling on big, international ecommerce platforms, such as eBay and Amazon. Our AI-based solution enables selling more effectively with automated listing localization, advertising, and logistics (shipping and returns).
By giving your international customers a full end-to-end local shopping experience, Webinterpret improves your conversion and helps establish your business on a global scale.
Our marketplace offer is constantly expanding – if you want to grow your online sales, feel free to contact our sales experts. They will help you analyze your international sales potential and choose markets that will offer you the best possible return on investment.
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