Amazon Best Sellers

Top selling items on Amazon in 2021: what to sell online right now

Listing top selling products on Amazon can be very profitable: if you know what to sell, when to sell and how to pinpoint this.

In this post you’ll learn about:

  • Amazon’s best sellers for 2021, including what sells best during times of pandemic and lockdowns
  • Ways to identify the ever-changing top selling items
  • How to maximize your chances of selling what shoppers truly intend to buy on Amazon and other marketplaces.

Now: no time to waste, let’s dig in!

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Top selling items on Amazon in 2021

First, when we talk about the top-selling items on Amazon, this doesn’t necessarily mean you should sell these specific products. Your final call will depend on multiple factors, for example competition, demand in the markets you sell, your specific business situation and so on.

Probably no strategy will guarantee you’ll pick a best seller every time. In fact, you may need to experiment with a few different items. Furthermore, any time you’re looking to add new products, you should research the market to ensure the product will still be in demand by the time you get set up.

All the same, your endeavour should pay off.

Currently it’s looking like personal care items, games, puzzles and fitness equipment are some of the top products to list on the platform in 2021.

As a result, consider listing the following top selling items on Amazon:

  • Face masks, e.g. peel-off face masks
  • Nail polish
  • Haircare products
  • Fitness items
  • Yoga mats
  • Water bottles
  • Exercise bands
  • Games and puzzles
  • Board games
  • Laptop skins.

At the same time, bear in mind that coronavirus makes the future a little tricky since shoppers may not have as much money to spend on personal items or gifts. On the other hand, in the era of social distancing and quarantines, many people are turning to Amazon for their personal care needs and entertainment.

As for other predicted best-selling categories, consider:

  • Camera & Photo
  • Handmade
  • Pet Supplies
  • Books: consistently some of the best selling items, especially ebooks sold via the Kindle store.
In general, the following categories have sales potential on Amazon:
  • Toys & Games
  • Electronics
  • Camera & Photo
  • Video Games
  • Books
  • Clothing, Shoes & Jewelry
  • Home & Kitchen.

You may want to avoid some categories like CD & Vinyl due to music streaming services that are causing sales for these products to drop dramatically.

The information we’ve covered thus far can already provide you with some inspiration. Still, to help you maximize your chances of getting it right, we’ll need to dig deeper.

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Top selling products based on Amazon best sellers page

A good starting point for identifying top selling items on Amazon is a list of current best-sellers (“our most popular products based on sales”) that the platform itself curates. You can find best seller lists for international marketplaces, including the USA, the UK, Canada, Spain or Germany.

These lists show items that are selling the most across the entire site. They show the most popular products per category, ranging from toys to books to video games.

Amazon’s Best Seller list is updated hourly. Check out the screenshot below to see what was popular at the time when we started working on this article in March.

amazon best sellers

However, when using Amazon’s best seller lists, be aware that:

  • Products found on the best sellers page can be very competitive: after all, every seller has access to this information.
  • Sales of particular products might be trending down, which means you could jump in just as the product stops being in high demand.
  • Some top selling products might not have great sales margins and be profitable.

All the same, we encourage you to pay attention to what sells best and is trending. You might want to get ideas for similar products and also look at the “Customers also bought” section. This can give you ideas to adjust your product portfolio in a way that will grow your ecommerce business on unprecedented levels.

When you’ve identified products with potential, you can track down suppliers that will provide you with those same products or come up with new variations to gain competitive advantage.

Top selling items on Amazon: product research software

Pinpointing top selling products is more complicated than simply looking at Amazon’s best seller list. It’s just the first step and a way to gather ideas. Unfortunately, it’s impossible to find all the relevant information there.

The fact is that you need a more scientific approach. You need to know the stats behind each product before you decide to invest in it:

  • What are its average monthly sales?
  • How many other people are selling it?
  • What is its average price, average reviews or sales history?
  • What kind of sales margins can you expect?
  • Are its sales trending up or down?

As a consequence, consider using third party product research tools that can show you this information, for example AMZScout’s Product Database and Pro Extension.

What to sell on Amazon: criteria

When you’re about to choose products you want to sell on Amazon:

#1. Look at the top selling products for each category and find trending products.

#2. Go for items with high demand (or some demand): an item doesn’t have to be selling massive amounts per day. However, at a minimum, any product you plan to sell should achieve at least 10 sales per day.

#3. Avoid being too trendy or seasonal so you have consistent sales throughout the entire year. Selling products in demand 24/7/365 will help you achieve sustainable growth.

#4. Avoid picking heavily-saturated markets, consider international markets.

#5. Find a niche with consistent demand: in general, buyers often don’t just ‘browse’ on Amazon, but look for something specific, e.g. “Cookbooks for instant pot cooking” is more specific than “Cookbooks”. You can use a chrome extension to research products in a niche market, e.g. Jungle Scout to see monthly sales volumes on products or products with low competition.

#6. Consider products with low competition that could indicate an untapped market (selling products with big-name brands can mean too much competition). There might be high demand for a product, but not many sellers are offering it. Why not swoop in and offer a really good version of that item?

#7. Leverage existing product reviews, e.g. the number of reviews could indicate how often a product has been purchased or how long a product / listing has been up. A small number of reviews that are in the 4-5 star range could mean that that product is emerging as a top seller (there’s potential and likely little competition).

#8. Consider products that are inexpensive to acquire/make.

#9. Test product quality before you invest. Check samples from your suppliers. This is extra important on Amazon FBA.

#10. Pick products that are easy to ship: be careful about items that are fragile, breakable, perishable or prone to damage.

#11. Learn about shipping costs and Amazon seller fees so you can narrow your decision, e.g. a two-pound item will be lightweight and easy to ship, which can help lower your shipping fees.

#12. Consider creating your own brand. Private label products can be less expensive to purchase compared to big names so you can make more profit on them. You also have control over how you market and present the product (however, you still need to design your own logo, packaging and build a customer base).

Ecommerce tip
Check out the actual content of product reviews, e.g. what people like and don’t like about it so you can sell your own version that will resonate with customers even more.

Finally, research top sellers on other marketplaces for further clarification and to identify product gaps. For instance, check out top selling items on eBay.

What to sell on Amazon FBA

Regarding what to sell on Amazon FBA, it’s crucial to remember that it’s a ‘price-driven’ marketplace. This means that people visit the website to find the best deal. Thus, your products must be attractive to your target audience and often in a particular price range.

When selling on Amazon FBA, the criteria for the products you choose to sell remain the same as when you sell on Amazon and manage and ship orders yourself.

What to sell on Amazon FBA: product criteria

  1. Usually it’s better to avoid selling well-known or designer-branded products. Most Amazon buyers are interested in decent products that come at a good price.
  2. Listing products under your own brand name and offering something a little extra, e.g. faster shipping, can put you ahead of your competitors.
  3. Choosing small and lightweight products will save you extra storage fees in the case of slow-selling items. Plus, the bigger and heavier the product, the higher the shipping costs.
  4. Choose uncomplicated products so you avoid potential customer issues.
  5. Some goods, e.g. foods, toys, batteries or beauty products, may require certifications or paperwork that may be challenging and frustrating to obtain.

Additionally, consider a selling price between £10 and £50. Products you list and sell below £10 are unlikely to make you a decent profit unless you sell in huge volumes. Products above £50 have potential for more profit, but fewer shoppers may be interested in them.

Products selling for less than £50 are usually within the ‘impulse buy’ price range. Between £10 and £50 should be “cheap enough” for buyers to make a quick decision. This means that they probably won’t need to think very hard about making the purchase.

The most popular categories on Amazon tend to be:

  • Apparel (Clothing and Accessories)
  • Beauty
  • Baby
  • Books
  • Electronics
  • Fitness
  • Garden & Outdoors
  • Health
  • Home & Kitchen
  • Jewellery
  • Toys.

Top selling items on Amazon (FBA): selling niche products

Consider narrowing down your research to a point where the product you’re about to sell is so specific that competition is drastically reduced. This way you should only attract serious buyers and your product should be easier to find for people searching for it, too.

If you don’t have a niche yet, start with the basics:

  • What are the most-searched for keywords on Amazon?
  • Which products are most successful?
  • What’s the demand for the product and the level of competition?
  • What are the expected sales margins?

Additionally, find a gap in the market through simple organic search. For instance, typing in “women leggings” may have over 100,000 results (competitive) compared to the more specific “cycling leggings women pink”. Many people may already be selling leggings, but there might be a certain style, color or type of leggings that is missing on the site.

what to sell on amazon organic search

You can also find a gap in the market by reading customer reviews in your product market niche. You might discover that customers are unsatisfied by the current brands and want something you can provide or think of providing.

Ecommerce tip
If you already have a product in mind or a certain category you focus on, be careful about going for everything under the sun. For instance, if you sell in the automotive field, suddenly starting to sell face masks may not be optimal, especially when people trust you as an authority in your niche.

What to sell on Amazon (FBA): example of niche products

Take pet supplies. This is a popular category, yet many sellers will offer standard dog training aids. Thus, consider narrowing it down to very specific training aids, e.g. the clicker and then possibly even further to clickers with a wrist strap, for instance.

what to sell on amazon niche products

Top selling items on Amazon: conclusion

Top-selling products on Amazon change regularly and there’s no fool-proof recipe for getting it right every time. However, the criteria for deciding what to sell on the platform remain the same.

Offering products of value is more important than ever. Thus, offer unique, budget-friendly products with minimal competition to truly succeed on Amazon.

Amazon is competitive so it’s smart to ensure you’re truly able to offer something of value.

Finally, even though Amazon is one of the most profitable marketplaces to sell on, don’t limit your sales opportunities to this platform. Learn about top selling items on other ecommerce sites and consider diversifying across other marketplaces!

About Webinterpret

Webinterpret enables Amazon, eBay and other marketplace sellers to sell more effectively in international markets through localized versions of their product listings. For a FREE analysis of your international sales potential, contact our cross border trade experts.

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