[FREE report] US international ecommerce sales – September 2015
We would like to introduce you to a unique and the very first monthly report on US international sales carried out by Webinterpret. While preparing this international market analysis we wanted to answer 3 questions that every US online business owner selling internationally needs answers to:
- Which foreign market is the most profitable for US sellers and brings the highest revenue from online sales?
- Which item categories should US sellers sell on international markets to generate high international revenue?
- What is the potential for US online international sellers in Cross Border Trade?
The report was prepared on the basis of a research group comprising 10 000 international retailers who are UK, DE and US Webinterpret customers running their business on eBay and Amazon.
Chart 1. International sales in the first half of 2015 in the UK, DE and US
Calculation method: (international sales generated by the sellers from a given country in a given month) / (international sales + domestic sales generated by the sellers from the given country in the same given month) = % of international sales
The chart below shows the volume of international sales generated by US online sellers compared to total (domestic and international) sales. After a 8% drop in international revenue, US international online sales have stabilised and balanced out at between 22% and 25% by the end of the first half of 2015. American international online sellers are still a few steps ahead of German and British sellers. This might be the effect of well developed shipping companies and the customers’ trust in the quality of items imported from the United States.
Revenue generated by international buyers for British sellers who sell internationally accounts for 15% to 20% of the total online sales revenue for those retailers. Each month in the first half of 2015 has seen a slight decrease of between 1% and 2% in international revenue for UK sellers.
For German sellers, international sales for the first half of 2015 were stable and sometimes increasing, likely also due to currency fluctuations. The UK is the main international market for German sellers on these platforms, the weak Euro making their products more competitive.
Chart 2. How US international revenue breaks down between the top 10 foreign markets during the first half of 2015
Calculation method: (international sales generated by American sellers in a given country during a given month) / (international sales generated by American sellers overall in the same month) = Percentage of total international revenue generated by American sellers in a given month in a given market
The chart opposite shows you how US international revenue breaks down between the top 10 foreign markets during the first half of 2015. The very top and the first recommended foreign market for US sellers is Britain, generating the highest profit from international sales for US sellers (even with its ups and downs during the first half of the year). The remaining most profitable markets for US sellers are Canada, Australia and Germany. If you are a US seller, you should make sure to be present on these markets.
Chart 3. International revenue of top 10 categories sold internationally by US sellers
Calculation method: (international sales of the top 10 categories sold internationally by American sellers are presented in percentages and were calculated by: (international sales of a given category in the time frame January – June 2015)/(international sales + domestic sales of the same given category in the same time frame) = % of international sales
The graph opposite lists the top 10 international categories for US sellers and the % of those sellers’ revenue that is generated internationally. Our analysis shows sellers in the UK are generating the highest international revenue in the categories Clothes, Shoes & Accessories, Jewellery & Watches and eBay Motors. When looking at the amount of overall transactions, US sellers are selling the most items internationally in categories such as Vehicle Parts & Accessories, Stamps and Clothes, Shoes & Accessories. This is a reasonable indication that buyers from abroad trust and like American items in these categories.
We encourage you to look at the whole unique data reported by Webinterpret here. Also don’t miss our next monthly report which will be released at the beginning of October!