Maximise your ecommerce sales on Amazon: tips for online sellers
Amazon is one of the largest and most successful sales platforms on the Internet. The powerful Amazon presents a great deal of opportunities from the buyer’s perspective, but also from the seller’s. But how can you make the most of your sales strategy on Amazon?
WebRetailer rated customer feedback as an indicator of the revenue made last year. According to this study, the most successful Amazon retailer in Germany is reBuy reCommerce. Read further to find out how YOU can become one of the most successful Amazon retailers.
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What determines your online sales success?
Selecting the right products and competitive prices belong to the set of decisive factors. If you are offering attractive products at competitive prices, your sold items will move up in the Amazon statistics ranking and will be higher up in the search results.
You could try the following strategy: first, you offer products at low prices to attract as many buyers as possible. You also need to ensure that your customers give your products, your store and your delivery good reviews. Then you plan for the long term.
Are a good and convincing rating profile and a low margin permanently beneficial for you and your store? No, but if your product’s sales history and its position in the search results have risen, you can also increase the price.
Factors which contribute to online sales success
A good rating profile: Negative buyer ratings will cause potential customers to avoid your products and turn to more expensive but more reliable providers. You should therefore offer top-quality products and deliver on time. Try to respond to any request within 24 hours. Even neutral feedback can have a negative impact on your profile. For this reason, it is very important that your customers are 100% satisfied.
Product information quality: Your offerings should include comprehensive product information, i.e. product title, high-quality product images and descriptions or accurate information about the brand. Of course all products must be positioned in the right category and the use of keywords is crucial.
Reasonable pricing: Offer your customers bargains, but always make sure that your prices are not too low compared to other prices. An aggressive cut-price policy can be psychologically damaging to your business, since it leads to doubts about the product quality. In other words, the customer may become suspicious.
Timely delivery: Dissatisfied customers who have to wait a long time for delivery tend to give very poor reviews. Buyers are accustomed to having goods ordered on Amazon delivered quickly compared to eBay. Therefore, you should ship your items within 24 hours after confirming delivery. This is particularly important when products have to be sent abroad.
Customers must be able to find your products: the visibility of your products on Amazon search pages is another key criterion for success. Learn what your potential buyers are looking for and vary the keywords.
So … good feedback is one of the most important factors …
Not the only one, of course, but crucial in many cases … Make sure that the number of positive reviews after completion of the purchase presents your store in the best possible light. Basically, a seller who offers reliable delivery will always be preferred. In order to be successful as an Amazon seller, you need good product visibility and attractive prices.
Cross-Border Trade: Taking things to the next level
To reach even more customers, you should also consider the opportunity of listing your products on different European or global websites. This way, you can benefit from the enormous reach.
Expanding your online business is a lot easier than you may think. With a little preparation and market research, you have the opportunity to increase your revenue with no extra effort. Even if you have not considered it yet – maybe international sales are the next step for your store?
Further Reading & Other Sources
Win the Buy Box on Amazon
Should I use FBA on Amazon?
7 Factors That Can Make or Break Your International Sales Deal