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[Infographic] Is your loss in sales potential too big? Ecommerce localization explained

Few business growth strategies could potentially double or triple the size of your ecommerce business. What’s one of the biggest growth opportunities for online sellers today? International ecommerce. Here’s why.

There are 1.79 bn digital shoppers worldwide (2018) and 2.14 bn is the number projected for 2021. By opening up to the international market with a well thought-out localization strategy, you present your products to, literally, hundreds of millions of new potential buyers.

To think of this (potentially) wasted sales potential is truly eye-opening. The question remains: how to reach all those online buyers in the simplest and fastest way, watching your sales grow at the same time?

Check out this infographic about the simplest way to grow your international online sales and how it works in practice.

The biggest sales potential for your online store

Buyers all over the world are looking for both products that aren’t available in their domestic market and products at the right price, regardless of where they are sourced. Potentially, products they either can’t get, or at prices they can’t find domestically.

According to Mark Ellis, Acquisition Director at Webinterpret,

You may not be aware of the potential outside your domestic market until you actually start selling internationally.
Mark Ellis, Acquisition Director at Webinterpret

Mark adds that fully localizing your products and/or website is fundamentally important if you want to get the best results. Localization is about overcoming barriers for the buyer so that purchasing is a straightforward process.

Thus, to maximize your sales potential, adapt global versions of your online store to local markets to serve your international buyers a feel-at-home, localized buying and shipping experience.

ASOS got it right and became a truly global ecommerce business

ASOS, the British online retail giant, has become a global business with around 60% of its business coming from abroad. Its ecommerce success story is the result of a properly implemented international strategy.

Accommodating international buyers, ASOS expanded internationally at an impressive rate. Its growth should be the source of inspiration for online store owners.

ASOS understood the importance of adapting their website and activities to local markets and implementing a global shipping strategy. Read more about how the company provided a fully localized buying experience to its key international markets.

Translation is just part of your international ecommerce journey

Ecommerce localization goes beyond simple translation. Localization is a broader term that describes all aspects of preparing your online store for growing international sales.

The objective is to provide international buyers with an online shopping experience that is indistinguishable from their normal native experience. This way, merchants can compete on a level playing field with local competitors.

A fully localized experience involves:

  • Ecommerce-optimized translation
  • Size & currency conversion
  • Local marketing & SEO
  • Keywords used by buyers, browsing for an item
  • International payment
  • Shipping optimization
  • Taking care of restrictions and the legal side.

So why aren’t more online sellers doing this?

Because there’s a misconception that it’s too complicated. It’s wrong to believe, though, that all localization components have to be sorted out from day one, or manually by online store merchants.

With today’s technology, it can take just a few clicks to localize your store. You don’t need to be a developer to master that. A cross-border trade partner can you help you minimize your shipping costs and maximize your international sales potential.

Check out the infographic below to see how a full stack localization solution works to grow your ecommerce business.

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There are probably (tens of) thousands of international buyers interested in your product. Your task is to help all those buyers find your online store/product pages and let them enjoy their purchase experience with you.

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What, why and how to sell internationally? Download our FREE guidebook!

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