zapjuice-02

[Case Study] Zapjuice boosts its international sales

The solution from Webinterpret and PayPal presents a great opportunity to market our products with customers worldwide.

Lewis Mattison, Marketing Manager, zapjuice.co.uk

Overview

Created in 2016, Zapjuice is a brand renowned for some of the finest e-liquid ranges, that are a testament to great flavors, rich taste, and a great vape. Based at the heart of Manchester, UK, the company sells their original e-fluid products (ZAPs) to wholesalers and shops across the UK and the world, as well as to their quickly growing overseas consumer base through their online store zapjuice.co.uk.

Zapjuice believes that dedication and passion for a craft that you love is one of the cornerstones of a happy and fulfilling life – an ideology they have poured into every drop of their premium e-liquids.

Challenge

Zapjuice has already got a large number of loyal followers around the world, which they owe to their premium and universally desirable products and a dedicated and very international team of experts.

The company wanted to increase their visibility and sales worldwide. However, finding a solution that would provide their international buyers with a truly localized buying experience proved a bit challenging. Zapjuice was approached by Webinterpret and the solution seemed to be a very good fit.

Solution

Joining Webinterpret and the PayPal Global Sellers program meant that Zapjuice were able to offer a localized customer shopping experience to buyers from around the world, by launching 60 localized versions of their store and being able to accept payment in 25 different currencies via PayPal. In addition to that, the parcel forwarding services gave the consumers the assurance that the shipping options provided are affordable and foremost reliable.

Results

Providing translated and localized versions of their store, combined with competitive shipping rates meant Zapjuice was able to increase their international exposure, and also improve the conversion with international buyers. Since joining the Global Sellers program, Zapjuice has more than doubled** their international orders from countries across the globe; from Germany, the US, Australia, but also Japan and even winning two prominent awards in South Korea.

About Webinterpret & PayPal’s Global Sellers

The Global Sellers program is provided by PayPal in partnership with Webinterpret.

Webinterpret enables online retailers and marketplace sellers on eBay and Amazon to instantly expand worldwide and boost their online sales. Through a simple Plug & Play solution, Webinterpret provides international buyers with a comprehensive end-to-end local shopping experience.

 

*Top-selling countries – based on revenue data between June 1, 2018, and Dec 11, 2018.
†Number of international markets and currencies online store sellers can sell to.
**Increase in international orders. Data compares the period of 01.01-31.05.2017 and 01.06-30.11.2017