Bras and Honey

[Case Study] Bras & Honey grow their sales by 30%

“Working with Webinterpret has been amazing. Everything has been very smooth.”

Nicola Rodney-Crook, www.brasandhoney.com

Overview

Nicola always wanted to be her own boss, and enjoy the freedom and flexibility that comes with being an entrepreneur. Knowing how challenging it can sometimes be to find lingerie in specific sizes, she decided to open her own lingerie store. The perfect opportunity arose when her partner acquired some office and storage spaces, several years ago.

Today her company Bras & Honey sells ‘the most beautiful, fashionable and funky lingerie there is’, across multiple channels, including their own online store www.brasandhoney.com.

Challenge

Bras & Honey has always been eager to market their products to an international audience. They looked into translation services for their website and product description.

However, given their business size and limited resources, hiring translators and managing the process was out of their reach. In addition to that, different market conditions, legal and shipping requirements in the individual countries made acquiring and converting overseas customers challenging.

Solution

Approached by PayPal and Webinterpret Nicola was thrilled by the idea of a single website plug-in that provided numerous localized versions of her store and the functionality to accept payment in 26 different currencies via PayPal. This Plug & Play solution powered by Webinterpret was quick to set up and gave her access to over 60 markets worldwide.

Results

Bras & Honey have seen an astonishing 30% growth in sales since joining the Global Sellers program. Thanks to improving the conversion rate of their international buyers through the most comprehensive and secure end-to-end localized shopping experience.

About Webinterpret & PayPal’s Global Sellers

The Global Sellers program is provided by PayPal in partnership with Webinterpret.

Webinterpret enables online retailers and marketplace sellers on eBay and Amazon to instantly expand worldwide and boost their online sales. Through a simple Plug & Play solution, Webinterpret provides international buyers with a comprehensive end-to-end local shopping experience.