The future seems bright for the world’s largest marketplace as the numbers are trending in the right direction. In Q2 2024, Amazon’s worldwide net sales were 10% higher than during the same period a year ago.
This statistic hints at a broader year-to-year growth trend that makes Amazon one of the best online destinations for sellers and buyers.
However, figures also show that the competition on this ecommerce platform is getting fiercer. 1,350,500 new sellers are expected to join Amazon by the end of 2024, in addition to roughly two million merchants who use the platform actively.
Growing competition and the struggle to attract customers aren’t the only trends that will shape the global Amazon markets in the next few years. So, let’s dive deeper into the Amazon statistics and trends that will enable you to predict how Amazon markets will look in 2025 and beyond.
Amazon marketplaces in 2025 and beyond at a glance
- 74% of consumers in the US claim that Amazon platform is their favorite online shop
- Approximately three billion shoppers visit Amazon marketplaces worldwide every month
- The latest demographic research shows that over 50% of Amazon shoppers are male.
- Australia, Brazil, the United Arab Emirates, and Saudi Arabia are some of the fastest-growing Amazon markets, with the potential to continue their rapid growth beyond 2025.
- As of 2024, more than 80% of Amazon sellers choose Amazon FBA as their preferred fulfillment method, and this trend is expected to continue in the next few years.
- 34% of sellers on Amazon were using AI tools to create and optimize listings at the start of 2024. This number will continue to increase in 2025.
- Amazon has decreased the average weight of single-use plastic packaging per shipment by 9% since 2022 while ramping up its initiative to reduce waste throughout the fulfillment process.
10 Amazon statistics and trends that will shape the future of digital retail on the platform’s marketplaces
Amazon is the leading online retailer in the US, and its share of that ecommerce market is expected to exceed 40% in 2025. Although its worldwide outlook isn’t quite as dominant, Amazon is still the world’s largest online marketplace and is perfectly positioned to remain the global ecommerce leader for the years to come.
However, the platform’s rapid growth makes it challenging for sellers to remain competitive on Amazon’s international markets due to the increasing level of competition, emerging technologies and various other factors.
Responding to and adopting the latest market trends in your business model will help you stay ahead of the competition and, more importantly, improve your company’s GMV.
Let’s look at the Amazon statistics and trends that can help you navigate the platform’s international markets in 2025 and beyond.
1. The number of people shopping on Amazon is increasing
Amazon is on track to generate 40% of total online sales in the US by the end of 2024. This statistic suggests that the number of people who do their shopping on Amazon is increasing.
Around 80% of the platform’s 310 million users worldwide are based in the US, but this is likely to change as Amazon expands into new markets. 49.07% of Amazon customers are aged between 25 and 44, while 19% of people who frequently shop on Amazon are older than 55.
In 2024, the average monthly visits to Amazon’s website hovered around 3 billion, and this number will continue to increase in the next couple of years.
2. The marketplace expansion continues
With the Amazon Ireland store set to launch in 2025, the number of Amazon marketplaces will increase to 22.
Although it’s difficult to predict how Amazon will perform on the new market in the long run, it’s safe to assume that international sellers can benefit from offering their products to consumers in Ireland.
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The platform has postponed expansion to Chile, Colombia, Nigeria, and South Africa in 2023, so it wouldn’t be surprising if the news of Amazon entering one or more of these markets would surface in 2025.
In addition, Amazon’s largest markets aren’t the platform’s fastest-growing markets. Australia, Brazil, India, and the United Arab Emirates are some of the emerging Amazon markets that will continue to attract millions of shoppers in the future.
3. A10 Algorithm updates will continue to affect ecommerce sales
Mastering Amazon’s search engine remains the key to winning the Buy Box and improving the visibility of your brand’s product listings in the search results.
The only caveat is that Amazon updates its A10 algorithm frequently but doesn’t inform sellers about the most recent algorithm changes. The algorithm ranks products using a broad spectrum of factors, such as the click-through rate, product reviews, seller authority, or organic sales.
So, besides finding relevant keywords for each listing, you must also pay attention to different aspects of your online business on Amazon to make the algorithm work in your favor.
Unfortunately, it is impossible to anticipate the changes Amazon will introduce to the A10 algorithm in the future or how these updates will affect the search results.
Hence, keeping an eye on the most recent algorithm updates is paramount for your brand’s long-term performance on different Amazon marketplaces.
4. For now, FBA remains the preferred delivery method for most independent sellers on Amazon
International sellers on Amazon face logistics and fulfillment challenges that aren’t easy to overcome without substantial resources.
Although the Fulfillment by Merchant option is available to all independent sellers on domestic and international markets, most Amazon 3P sellers choose to participate in one of the FBA programs.
Data shows that despite the increasing FBA costs, more than 80% of 3P sellers still prefer to rely on Amazon’s logistics and delivery network rather than exploring third-party logistics solutions.
It remains unclear whether this trend will continue in 2025, even though it wouldn’t be surprising if the number of 3P sellers participating in FBA programs actually increases over the next few years.
Either way, it seems unlikely that a considerable portion of 3P sellers will replace FBA with alternative logistics and fulfillment solutions in the near future.
5. The Climate Pledge Friendly Program is taking center stage
The overwhelming amount of evidence shows that shoppers are paying extra for environmentally friendly products. 66% of Amazon users in the UK prefer buying eco-friendly products but often struggle to identify them.
Amazon’s Climate Pledge Friendly program makes this task easy by enabling a company to obtain a badge that indicates a product is planet-friendly.
To qualify for this badge, a product you list in your store must have a Climate Pledge Friendly certification issued by the US Environmental Protection Agency or other Amazon partners that issue sustainability certifications.
So, expanding the number of products in your store with the Climate Pledge Friendly badge can ensure revenue growth across your Amazon stores in 2025 and beyond.
6. Faster order fulfillment with drone deliveries
Amazon launched its first drone delivery service in 2022. The Prime Air service that provides same-day deliveries was limited to College Station, Texas for the last couple of years, pending FAA approval.
The detect-and-avoid technology is the crucial reason Amazon received approval from the FAA to fly drones beyond visual line of sight two years after initially testing the service.
Shortly after, the ecommerce giant announced that the Prime Air services would become available in Lockeford, California and that drone deliveries would become available to consumers in several cities in the EU and the UK by the end of 2024.
Information regarding how retailers can participate in the program remains scarce, so it’s hard to say when sellers can start registering for it. Even so, this Amazon trend is worth keeping an eye on, as early joiners may benefit from it.
7. Amazon’s generative artificial intelligence tools will become more powerful
Improving the quality of customer experience with generative AI tools remains the point of emphasis for Amazon. Rufus, an AI-powered shopping assistant, was initially released in early 2024.
In September 2024, Amazon announced that Rufus is available in the Amazon Shopping mobile and desktop app to all users in the US. It seems that it’s only a matter of time when the AI assistant will become available to Amazon shoppers worldwide.
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However, Rufus isn’t the only AI generative tool Amazon plans to implement. Sellers will soon be able to use different Amazon tools to generate product listings, create A+ content, and produce video ads.
Creating video ads with generative tools is only one among a plethora of options that will be available to advertisers in the AI Creative Studio that was officially launched in October 2024 during the unBoxed event.
Hence, the implementation of Amazon’s AI tools into business processes is imperative for sellers who want to continue improving the quality of customer service in the next few years.
8. Third-party sellers will dominate the sales on Amazon in the foreseeable future
Amazon will stop sourcing products from a considerable number of vendors in November 2024, prompting them to transition from a 1P to a 3P model.
This decision reflects a broader strategy to trim down its vendor program and encourage medium-sized businesses to join Seller Central.
A glance at the latest Amazon statistics reveals that becoming an independent seller can be a profitable decision. At the beginning of 2024, 3P sellers generated over 60% of sales on Amazon. Moreover, in Q2 2024, the sales of third-party sellers were 12% higher than during the same period a year before.
These figures show that 3P sellers dominate Amazon’s worldwide markets and that they’ll continue to do so in 2025.
9. Amazon AR will make 3D content a norm
Besides using big data to predict consumer behavior and improve the quality of the shopping experience, Amazon is also implementing augmented reality to bridge the gap between online and offline shopping.
The View in Your Room feature, which allows users to see how furniture products or any other item looks in their home, is already available in the Amazon shopping app. The AR technology relies on 3D content, so shoppers cannot use it on listings that contain regular content.
Hence, investing in the creation of 3D content in 2025 and beyond can improve your store’s customer experience and boost conversion rates. The figures support this claim, as the number of Amazon users who viewed products with the View in Your Room feature increased eightfold between 2018 and 2022.
It’s safe to say that this upward trend is likely to continue until the end of the decade and possibly longer.
10. Amazon’s AI-optimized supply chain is becoming faster
Predictive analytics and artificial intelligence are powering Amazon’s supply chain and making it more efficient than ever.
Machine learning and other advanced analytics techniques have enabled Amazon to improve the efficiency of its stock management system and prevent overstocking by predicting spikes in demand for certain products while reducing carbon emissions.
Moreover, robotic inventory management Sequoia, Sparrow, and autonomous robots like Cardinal and Proteus have the potential to make the process of storing and identifying inventory up to 75% more efficient.
Amazon sellers can benefit from Amazon’s AI-optimized supply chain in the future because it will enable them to anticipate an increase or decrease in the demand for specific products, avoid overstocking or understocking, ensure efficient distribution, and ultimately cut costs of shipping stock to Amazon warehouses.
The time to start preparing for the future of ecommerce sales on Amazon is now
It is an exciting time for independent sellers on Amazon as the ecommerce platform is expanding into new international markets, investing heavily in innovation, and making strides toward sustainability.
These Amazon statistics and trends will shape worldwide marketplaces in 2025 and beyond, so jumping aboard and finding ways to implement them into your online business model could ensure your brand’s continued development.
Moreover, the figures show that third-party sellers generate a substantial portion of Amazon sales and indicate that merchants will have ample opportunity to boost their year-over-year profits.
Webinterpret’s solution for Amazon brands can help you navigate Amazon’s international markets more easily by tackling the key factors that stifle your company’s global expansion.
About Webinterpret
Webinterpret supports merchants selling on big, international ecommerce platforms, such as eBay and Amazon.
Our AI-based solution enables more effective selling through automated listing localization, advertising, and logistics (shipping and returns).
By giving your international customers a complete end-to-end local shopping experience, Webinterpret improves your conversion and helps establish your business globally.
