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[Case Study] Speedo Angels increases sales by 120%

speedo angels

At first, creating custom screen protectors for Ducati motorbikes was a passion project for Mathew Miller, the founder of Speedo Angels. As his business grew, Mathew started to explore solutions that would allow him to sell his unique products to customers worldwide.

Keep reading to find out how signing up for the eBay European Sales Booster program has given Speedo Angels the exposure it needed and increased the company’s international sales.

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BY Zeljko Drazovic

Webinterpret has allowed us to widen our reach through significantly improving our international sales.

Matthew Miller, www.speedo-angels.com

Overview

The journey for Speedo Angels started with a Ducati motorbike. Matt, a big fan of motorcycles, purchased his long dreamed two-wheeler. But his enthusiasm quickly faded, when he realized that the TFT dashboard had been scratched. He embarked upon a quest for a tailored screen protector, soon realizing how challenging finding one could be.Speedo Angels 1

This daunting experience, however, showed him that there is a clear niche in the market. Soon after he started creating drawings and producing his very own tailored screen protectors. The business has really taken off, and he now caters for different brands and motorbike models, receiving sales from all major European markets, as well as from consumers in Australia or Canada.

Challenge

With niche products that are universally applicable and desirable, Speedo Angels has always received a proportion of their traffic and orders from abroad. But their international visitors have not converted as well as the domestic ones. In addition to that competition started to become more intensified, taking a chunk of its sale.

Solution

Speedo Angels 2When looking for a suitable solution one of the companies Matt contacted Webinterpret. Webinterpret’s offering has turned out to be exactly what his business needed and Matt ended up signing up in the very first week of his trial period.

Thanks to their simple and straightforward solution Speedo Angels was able to instantly launch their eBay store in 10 new markets, giving it increased international exposure, and also better conversion with international buyers.

Results

Speedo Angels has seen an astonishing 120% growth in sales since joining the eBay European Sales Booster program. Thanks to improving the conversion rate of their international buyers through the most comprehensive and secure end-to-end localized shopping experience.

The substantial increase in sales not only helped gain better international exposure but also grow and further invest in its products.

eBay European Sales Booster

The International Sales Booster program is provided by eBay in partnership with Webinterpret.

Webinterpret enables sellers to instantly expand worldwide and boost their online sales. It gives their eBay items a new reach by exposing them to new international buyers on eBay’s international sites. In addition to that, Webinterpret converts international buyers better by giving them a full end-to-end local shopping experience.

*Overall sales increase. Data based on GMV increase for February 2018.

 

Robert Krol
Robert Krol is a Product Marketing and PR expert. He studied at the University of Vienna and London School of Marketing specializing in content and digital marketing. He has also completed the Google Squared Online training.
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