How to set up an eBay store

How to sell successfully on eBay: 5 tips

“How to sell successfully on eBay” is a question that is of interest to all eBay sellers, even the most experienced. If you’re serious about launching a successful ecommerce business on eBay, there are certain eBay tips that can help you develop the best eBay strategy for your ecommerce store.

eBay provides sellers of different sizes with online retail tools without the hassle and expense of building their own ecommerce site. eBay is a useful tool for attracting customers.

In this article, we will introduce you to the 5 eBay tips you need to know to be successful in 2021. Learn about:

  • How to make your listings stand out
  • eBay Advertising and Promoted Listings
  • Top selling items
  • Selling internationally
  • Marketing your eBay Store.

FREE guide: eBay Advertising

eBay advertising free download

#1 eBay selling tip: how to make your listings stand out

eBay was established in 1995 and until a few years ago, eBay still had the stale aftertaste of a discount auction platform for many online traders. However, due to numerous improvements, more and more professional online traders were gradually attracted to eBay.

eBay has now become one of the most popular online marketplaces for sellers to sell their goods and it’s undoubtedly an attractive and good option for an ecommerce venture. But it can also be competitive.

As more and more merchants sell the same products, sellers must carefully create their listings to stand out and attract buyers. eBay relies primarily on the title for the database search as a criterion. It is key for sellers to use optimal keywords in their product title as well as important product features such as color, size, length, technical highlights, etc.

Also, don’t waste space and make full use of the length of the title.

Create high-quality product descriptions. Even if product descriptions play a rather subordinate role for eBay searches and the items’ findability, the description can be a decisive purchase criterion for customers.

Use first-class product images. You may not believe it, but there are still traders who have not understood that high-quality product images are among the most important sales arguments on the Internet. Use high-resolution and professional product images, and additional detailed images that focus on key product features.

For a winter jacket, for example, it makes sense to provide at least two to three more detailed images in addition to the profile image, e.g. of the back, of the inside, and side pockets and special features such as a detachable hood, removable inner jacket or embroidered logo. Here you can find more information.

ebay tips for taking photos that sell

Competitive price strategy. When shoppers browse eBay listings, they’re comparing prices. In order to attract buyers while paying attention to your bottom line, you want to find the price that is competitive and in line with your budget.

Determine the cost of your product and find out your competitors’ prices.

#2 eBay selling tip: eBay Advertising and Promoted Listing

As ecommerce advertising is on the rise, the current eBay marketplace model shows a changing dynamic between organic and paid search. More than 50% of the first page of search results are sponsored products in popular eBay categories. This includes the first five search results that are getting the most clicks.

According to Patrick Smarzynski, Co-Founder at Webinterpret:

Today you definitely need ads to have satisfactory visibility and conversions. It’s not a matter of ‘if’, it’s a matter of ‘when and how’.

Due to the changing marketplace model, eBay sellers need a stronger and smarter advertising strategy.

It’s also worth adding that the COVID-19 outbreak has affected every aspect of our lives, including marketing. Some sellers may have experienced coronavirus-related challenges, such as high shipping volumes causing delays, which may have influenced their usual marketing and rankings.

As a result, it may be necessary for some sellers to advertise and promote their offers to improve their product visibility.

eBay Promoted Listings

eBay Inc. states in a press release from February 3, 2021, that Promoted Listings delivered globally over $215 million of revenue in Q4, up 60% on an as-reported basis and up 57% on an FX-Neutral basis.

What are Promoted Listings on eBay?
eBay Promoted Listings are listings that appear as “SPONSORED” all over eBay, allowing sellers to increase their product visibility and sales.

They’re displayed in top places on eBay and may also appear in search results. eBay will pull the seller’s promoted listing based on its relevance to the search and the going ad rate.
eBay’s Promoted Listing claim to boost visibility by over 30%.

The Promoted Listings Guide by Webinterpret will help eBay sellers understand how to invest in Promoted Listings.

The guide includes:

  • Essential information about Promoted Listings and ad campaign set-up
  • How to invest in Promoted Listings to get the best possible ROI
  • Analysis of how Promoted Listings work on specific international eBay markets.

ebay promoted listings webinterpret guide

#3 eBay selling tip: top selling items on eBay

Have you ever thought about what you’re actually selling on eBay and if your items belong to eBay’s top-selling products?

As a seller, you can have a considerable impact on thousands of market segments across eBay. Having the right information and analysis is essential to your success. You need to dig further and research to find the perfect product and category that can stand out from the competition.

Webretailer has published interesting insights that help sellers discover which items are selling the most on eBay across 17 different categories. The data comes from the eBay data analytics tool ShelfTrend.

It goes without saying, retail has been greatly affected by the coronavirus pandemic, some industries more than others. Consumers have also adapted their habits, and sales have shifted to different categories that have become more important than before, such as groceries, face masks, household cleaning supplies, etc.

#4 eBay selling tip: selling internationally on eBay

With more than 183 million active buyers in 190 markets around the world, it’s time to start selling internationally on eBay. You will benefit by being able to open your products to thousands of customers, greatly expanding your market and potential buyers.

Check out All About International Selling.

With regards to selling internationally on eBay, you can take a variety of measures to increase your chances in the international market.

Below, we outline some of the best tips to help you expand your market business overseas:

  1. Assess how ready you are to go global
  2. Invest in the right tools to support your international growth on eBay
  3. Translate and localize your international listings for more success
  4. Showcase your international postage policies to optimize your conversions
  5. Increase your chances of being seen: eBay’s international site visibility upgrade
  6. Build trust and attract more buyers: consider your international returns policy
  7. Aspire for global top-seller status.

Furthermore, Webinterpret helps sellers list their items internationally. Once you activate the European Sales Booster, your listings will automatically be translated and placed higher on major international eBay sites.

Click here to start using European Sales Booster.

#5 eBay selling tip: marketing your eBay store

There are many options to market your eBay store. Not all are worth the effort. Actually, many people will spend days of work and hundreds of dollars in costs without bringing in a sale.

The following 6 eBay store promotion strategies will not waste your time and money. Some definitely work, some are cheap and easy, and some are perfect in certain situations. You don’t need to use them all, just use the ones that suit you best.

  • Dominate Search Results & Grouped Listings
  • Use Promotions Manager, an awesome tool for marketing your store, offering deals visible to anyone browsing
  • Include Package Inserts, such as a flyer or business card.
  • Create a Newsletter, reach out to buyers who have subscribed.
  • Go Off-Site by sharing your store on Social Media, Blog Posts, etc.
  • Optimize your design:to make sure your store is worth visiting.


Selling successfully on eBay is not that difficult. Don’t get left behind. Now is the time to take your business to the next level!

About Webinterpret

Webinterpret enables eBay and other marketplace sellers to sell more effectively in international markets through localized versions of their product listings. For more information, feel free to contact our cross border trade experts.

eBay Promoted Listings Guide: free download

Download our FREE Promoted Listings Guide!


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