PayPal expands to emails and other platforms

PayPal is inviting ecommerce entrepreneurs to try out its upcoming “contextual commerce” tool that lets sellers add PayPal buy buttons directly to emails, social shares, blogs, articles, ads and anywhere else consumers are online.

“Embed a store with our simple SDK – Bring the complete shopping experience right into your existing app”, said PayPal.

“PayPal Commerce provides the foundation for merchants and partners to create a wide variety of contextual commerce experiences. It supplies core API building blocks used in the development of customer-facing applications to reach and engage consumers beyond just their online storefronts.

“The PayPal Commerce tools, which are currently in beta, allow merchants to securely sell across contexts – email, social shares, blogs, articles, ads, in-page, in-app and anywhere consumers are online or on their mobile devices. As a result, PayPal Commerce enables consumers to more quickly connect with the things they want, at the point of discovery.”

The tool is currently in beta testing, but anyone interested in having an early sneak peek can apply on

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