[FREE ebook] 5 ecommerce experts share what really drives sales figures

Who are our ecommerce experts? How can you benefit from their knowledge?

Working with top ecommerce experts and helping over 25,000 online sellers, Webinterpret is continuously building its vast ecommerce knowledge. Having such rich resources at our disposal, we know what drives cross-border trade and ecommerce success.

We feel lucky to have access to so much data and so many bright minds on a daily basis. We’re constantly looking for online sales related numbers and data. We’re finding patterns and we’re drawing conclusions. We’re asking our ecommerce professionals for their insights and predictions.

We know what drives sales figures and the future of cross border trade.

• Why, how and what to sell internationally?
• Is there a perfect time of year to sell products from a particular category?
• Why is automated translation more accurate in global ecommerce than human translation?
• What are common mistakes made by retailers selling abroad?
• How to produce satisfied customers and promoters of your brand?
• What is the direction in which international sales are going?

You will find answers to these and other mind-boggling questions in our FREE ebook: interview compilation.

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Who are our ecommerce experts?

• Mark Ellis, Ecommerce Sales & Marketing Director at Webinterpret, on Strategies for growing your ecommerce sales
• Andrzej Figas, Product Owner at Webinterpret and an expert in international sales on eBay, on Facts most online sellers didn’t know about eBay
• Marcin Wejtko, Project Manager at Webinterpret and an expert on international sales on Amazon, on The future of international sales on Amazon
• Dennis Otto: Customer Experience Manager at Webinterpret and the leader of the NPS strategy, on Customer experience is key to long-term business success
• Marek Kostykowski: Leader of the Product Department at Webinterpret, on How to address the actual needs of global online sellers.

Strategies for growing your ecommerce sales

Ecommerce is said to be growing 250% faster than traditional retail. The number of digital buyers around the world is on the increase. According to Econsultancy, 45% of global shoppers buy from overseas stores.

General ecommerce growth is steady and is rising more quickly than UK domestic sales. In fact, the UK makes up less than 10% of the current global ecommerce market.

No wonder that…

… the UK retailer ASOS has become a global business with over 60% of its business coming from overseas. Offering a fully localised buying experience to their key international markets helped ASOS achieve this ecommerce success.

If you haven’t started selling your product internationally, now may be time to do so. But …

• … why, how and what to sell internationally?
• … how to market your products on foreign markets?
• … what are common mistakes made by retailers selling abroad?

Mark Ellis answers these and other questions in our interview compilation.

Facts most online sellers didn’t know about eBay

Seasonality is often overlooked or misinterpreted by many international e-tailers. Many of them are not aware of local events that drive sales figures. It’s also interesting that in Cross Border Trade we observe different seasonality trends than on domestic markets. There is a reason for that and there’s a way of using this to your advantage.

There are so many useful online sales facts that don’t come up at the click of your finger. There are so many details that tend to be overlooked by eBay sellers. There are silent sales deal makers or … breakers: find out what they are.

• What sells best where?
• What is the best time to sell your items?
• Is there a perfect time of year for selling products from a particular category?
• What can be overlooked when you trade across countries?

Andrzej Figas answers these and other questions in our interview compilation.

The future of international sales on Amazon

Thanks to Amazon, global buyers and sellers can benefit from Cross-Border Trading. They can order almost everything from almost everywhere and Amazon is a key player in this respect. It may be primarily associated with the US, but Amazon has established marketplaces across continents.

In the future, we’re likely to see more sellers trading across borders, which means that there will be more competition, in particular when it comes to the fashion category, and more sellers trying to win the European buyer.

European e-tailers may worry that the incoming low-margin or high-volume sellers will start a pricing war on Amazon. Amazon sellers must be ready for new challenges.

How can European sellers prepare for the coming future, challenges and new trends?

Marcin Wejtko answers this and other questions in our interview compilation.

Customer experience is key to long-term business success

91% of unhappy customers don’t complain, but simply leave. No news is not good news.

It all comes down to customer experience and the level of customer satisfaction.

Over 60% of customers switch brands due to poor service. More than half are happy to pay extra for a guaranteed good experience. Guaranteed means that it’s not about the promise of a great experience, but the actual great customer experience.

This is what makes customers happy and satisfied. A satisfied customer will come back to you or even promote your business.

• How to produce satisfied customers?
• How to transform unhappy clients into promoters of your brand?

Dennis Otto answers these and other questions in our interview compilation.

How to address the actual needs of global online sellers

Today the technology for selling products internationally is available to businesses of all sizes. This availability, however, doesn’t mean that it’s a straightforward task to give retailers an affordable solution that will multiply their revenue.

It’s not only about translating product offers and waiting for foreign customers to place orders with you. In fact, it’s about the full localization process that involves translation, ensuring low international shipping rates, currency and size conversion as well communication with foreign buyers and local marketing.

The costs of tools to take care of all this can be a real blocker for many sellers. And what if they were to do this manually on their own? It’d be far from hassle-free. It’d surely distract ecommerce sellers from the real focus, e.g. business management and growth.

Webinterpret well understands the importance of an online sales solution that is affordable and makes the complex translation and localization process simple and effortless. We want every online seller, not only big players, to have the chance to multiply their income by selling internationally. We finally have the answer on how to do so.

How to develop a product that addresses the current needs of international online sellers?

Marek Kostykowski answers this and other questions in our interview compilation.

Interested in our UNIQUE compilation of interviews with ecommerce experts? Download our FREE ebook now and learn how to multiply your ecommerce sales!

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Further reading & other sources

[FREE ebook] Marketplaces at your fingertips: what, why and how to sell internationally
[FREE ebook] Amazing facts & surprising myths about eCommerce sales on eBay
[FREE ebook] Top eCommerce marketplaces: all in one place!
[Free report] What to sell in summer on international marketplaces?