While online marketplaces attract millions of buyers each year, and the opportunity to showcase your products, they also come with competition when sellers offer the same (or similar) goods. Thus, standing out from the crowd is essential for success. If you sell domestically or internationally on eBay, Promoted Listings is the most effective advertising strategy to ensure your products appear at the top of search results, reach your target audience, and turn impressions and clicks into sales.
This video series will cover:
Last Updated on February 12, 2024 by Zeljko Drazovic
Promoted Listings is eBay’s online advertising model that enables sellers to increase the visibility of their products on eBay. Through this model, listings are strategically displayed to potential buyers, giving sellers a competitive edge in the crowded marketplace.
The facts speak for themselves. According to eBay, 83% of eBay buyers view and purchase sponsored items displayed at the top of search results. Sellers also saw an average sales increase of 50% with Promoted Listings Advanced (compared to non-promoted items).
eBay offers two main campaign models: Promoted Listings Standard and Promoted Listings Advanced. The following sections identify the key differences between these campaign models, and how to choose the right one for your advertising strategy.
Promoted Listings Standard is a cost per sale campaign model and is the most popular option for Promoted Listings on eBay. This means that you are only charged when a buyer clicks on your promoted listing and purchases your item (within 30 days of the click). The ad fee is a percentage of the transaction value that you set and agree to pay.
Watch the video below to learn more about Promoted Listings Standard from Webinterpret’s Senior Product Manager, Noémie Colin:
Promoted Listings Advanced is a cost per click campaign model that provides access to premium placements across the eBay network. This means that you are charged when a buyer clicks on your promoted listing. With this campaign model, you are able to bid on keywords that you think buyers will use to search for items like yours by setting a maximum daily budget.
The table below compares the main features of each campaign model:
| Campaign model | Listing type | Pricing model | Keyword control | Ad Placement | Ad Spend |
|---|---|---|---|---|---|
| Promoted Listings Standard | Fixed-price | Cost per sale | No | Appear in 100+ placements across the eBay network | Low risk using cost per sale ad pricing |
| Promoted Listings Advanced | Fixed-price | Cost per click | Yes | Premium Placements including top of search | Higher risk/higher reward using cost per click ad pricing |
| Standard and Advanced (combined) | Maximum reach, maximum visibility | Blended budget approach |
Implementing a blended budget approach by combining Promoted Listings Standard and Promoted Listings Advanced is recommended to achieve maximum reach with maximum visibility. Tech Repair Labs is one of many sellers that have increased their overall sales by combining both campaign models.
Watch the video below to learn more about the key differences between Promoted Listings Standard and Promoted Listings Advanced from Webinterpret’s Senior Product Manager, Noémie Colin:
Before using Promoted Listings, identify your main business goal and objective. Below, business goals are broken down into 3 main categories:
Advertising model: Promoted Listings Standard
Helpful tips: Keep your ad expenses low. This approach works best for products with a low margin, or with niche items that have small competition.
Advertising models: Promoted Listings Standard and Promoted Listings Advanced
Helpful tips: Don’t fall behind on market trends and keep your ad expenses on a competitors’ level in order to grow your sales.
Advertising models: Promoted Listings Standard and Promoted Listings Advanced
Helpful tips: Stand out and beat your competitors’ offers to gain the most from advertising. This approach is advised for those with a high margin.
Download the free flyer to access key metrics and recommended rates for your Promoted Listings campaigns!
Promoted Listings helps your items stand out and get sold among the billions of listings across eBay. With Webinterpret Advertising, both Promoted Listings Standard and Promoted Listings Advanced campaign models allow you to promote your international (Webinterpret) and domestic listings. Webinterpret’s solution is automated and includes item, ad rate and keyword selection, achieving maximum sales uplift with minimum ad spend.
Watch the video below to learn how to get started with Promoted Listings Standard:
Learn how to sign up for Promoted Listings Standard and Promoted Listings Advanced here: How to sign up for Promoted Listings.
Still have questions? Book a demo with the Webinterpret team to explore your options for international and domestic sales growth.
Webinterpret enables online retailers and marketplace sellers on eBay and Amazon to instantly expand worldwide and boost their online sales.
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