Amazon Prime Day
Amazon Prime Day on July 15th, is the day of the best bargains available to Amazon Prime Members. This happy day has been promoted by Amazon as a mega sale with more discounts than its Black Friday competitor. Even though these deals are available to Amazon Prime members only, shoppers can sign up for a 30-day trial.
Amazon Prime Day produced approx. 200 000 mentions on social media. On Thursday, July 16th, Amazon announced that there were 18% more orders placed on Prime Day than on the last Black Friday. Customers ordered 34.4 million articles – that’s 398 items ordered per second! According to ChannelAdvisor, on July 15th sales for Amazon in the US grew by 93% and in Europe by 53%.