Ecommerce news: a new way to measure seller performance & other updates on eBay
Happy Friday! Time for the latest news, stats and updates from the eCommerce industry.
This data is regularly collected and reviewed by Lukasz Wrobel, an economist specialising in data science, financial markets and eCommerce. He is passionate about following and analysing the latest trends and numerical data.
Lukasz is currently focused on data mining projects and building predictive statistical models to help Webinterpret’s customers maximise their sales on foreign markets.
A new way to measure seller performance on eBay
As of the end of February, there is a new way to measure seller performance on eBay. It is now based on more objective data with the focus on aspects most essential to buyers. For instance, their feedback will be used to measure how quickly sellers dispatch items
The calculation of a seller’s defect rate
According to the new changes, the calculation of a seller’s defect rate includes 2 criteria:
- Seller-cancelled transactions: if a transaction is cancelled by the seller due to an item being out of stock or no longer available, then this counts against them.
- Cases closed without seller resolution: if a seller cannot resolve a case before eBay closes it, this counts towards their defect rate.
Check the table below to view the updated defect rate, effective from the end of February:
Additionally, as of May 1, 2016, eBay Top Rated Sellers must offer 30-day returns to qualify for the eBay Premium Service badge and discount.
Other eBay updates
1. In accordance with the updated eBay.co.uk User Agreement, eBay may set a default rule that automates the return process.
- The new returns options system is currently being tested by British and American sellers.
- It offers more flexible ways of handling returns, e.g. identifying fraudulent buyer behaviour or charging the buyer for the return shipping costs.
- Read more about eBay return policy here.
2. We would also like to remind you about the necessity for product identifiers.
- Check the list of all categories in which product identifiers are required as of March 2, 2016.
- Please note that any GTC (Good ‘Til Cancelled) listings that are not updated in time will end on their calendar renewal date.
- Eligible listings can be advertised in 5 additional categories, which increases the seller’s chances of making a sale
- All eligible categories include: Antiques, Art, Baby, Cameras & Photography, Clothes, Shoes & Accessories, Coins, Computers/Tablets & Networking, Crafts, Dolls & Bears, Garden & Patio, Health & Beauty, Home Furniture & DIY, Jewellery & Watches, Mobile Phones & Communication, Musical Instruments, Pet Supplies, Sound & Vision, Sporting Goods, Toys & Games, Video Games & Consoles.
Stay tuned for our regular updates and follow policy changes that can affect your online business!