Webinterpret in review for October 29, 2015

We’re back with another biweekly Webinterpret in Review. This week we have quite a bit of news about changes done to our Adaptive Translation System. We are also working on a few changes done to the Webinterpret Seller Dashboard. Read on for more…


  • We are in the process of improving the mechanism responsible for omitting the translation of certain brand names.
  • We are working on automating the mechanism of converting sizes with both numbers and letters.
  • Color mapping has been improved, especially for strange expressions used to define colors (e.g., “really bright blue”, “cotton candy pink”, etc.). The new process helps us decide which expressions to translate.
  • The new buyer Help Desk will give case management messages priority and will separate those messages from regular ones.
  • We are in the process of improving the Items List view.


  • The Amazon integration of Help Desk was released last Friday to a select few sellers.
  • Our new Amazon Repricer feature is  available. Customers can now give Webinterpret permission to reprice previously agreed upon original items. The feature is designed to help sellers have a competitive edge in Amazon’s Buy Box. First we select items we believe are the most appealing for the Buy Box. Then we send clients a file with our recommendations list for confirmation. In a couple of weeks sellers will be able to confirm our repricing list through the Webinterpret Seller Interface. You can see how it will looks below:

repricer 1024x640


  • We have improved the process that selects items for localization.
  • We are adapting our Webstores solution to better handle 3rd-party plugins.
  • Right now our focus is on the ability to redirect foreign buyers to international pages and finishing the WooCommerce plugin.


  • We have improved the logic behind title translations. As a result, we will have better performance and faster updates.


We have posted a variety of articles on how to improve your cross-border sales:

That’s it for this week. Expect another biweekly recap in two weeks with more information on what’s new at Webinterpret and what’s happening in the world of international ecommerce. In the meantime, don’t forget to follow us on Twitter, Facebook, Google+ and LinkedIn.

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NEWS: Our Online Stores shipping service as well as a suite of services for Shopify, BigCommerce, Magento and Salesforce Commerce Cloud platforms is now available as a separate company called Glopal. For more information, visit merchants.glopal.com. If you are currently an existing customer of our Glopal services and you need to raise a support request, please click here for assistance.
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