[FREE report] UK international ecommerce sales – October 2015

We would like to present you with the monthly report on international sales for British sellers, carried out by Webinterpret.  This market analysis covers 3 topics which are useful to every British online retailer selling internationally:

  • Most profitable foreign markets for British sellers
  • Item categories which British sellers should sell on international markets
  • Potential for British online international sellers

The report was prepared on the basis of a research group comprising 10 000 international retailers who are British, German and American Webinterpret customers running their business on eBay and Amazon.

Download the Webinterpret report

Chart 1. International sales from January to August 2015 in the UK, D and US


Calculation method: (international sales generated by British sellers in a given month) / (international sales + domestic sales generated by British sellers in the same given month) = % of international sale

International Online Sellers

The last two months have been very stable for each of the presented markets. It is a great result especially because the summer season is known to be a slow period for international online sellers.  German and British retailers are performing quite similarly in terms of overall sales made internationally. American sellers are still a few steps ahead of German and British sellers. August as the last month of the summer season is a good time to prepare for the busy school season and Christmas.

Chart 2. How UK international revenue breaks down between the top 10 foreign markets from January to August 2015

uk october 2015

Calculation method: (international sales generated by British sellers in a given country during a given month) / (international sales generated by British sellers overall in the same month) = Percentage of total international revenue generated by British sellers in a given month in a given market

Germany continues to be the top foreign market for British online retailers with the trend to stability. Other top markets for British sellers such as France and Italy and the United States are now also stable. Next month we expect sales to grow due to the school season and Christmas. If you would like to see the ranking with the 20 top foreign markets for British sellers, please


Download the Webinterpret report

Chart 3. International revenue of top 10 categories sold internationally by British sellers


Calculation method: (international sales of the top 10 categories sold internationally by British sellers are presented in percentages and were calculated by: (international sales of a given category in the time frame January – August 2015)/(international  sales + domestic sales of the same given category in the same time frame) = % of international sales

The graph above lists the top 10 international categories for British sellers and the % of those sellers’ revenue that is generated internationally. Our September 2015 analysis shows sellers in the UK are generating the highest international revenue in the categories Vehicle Parts & Accessories, Clothes, Shoes & Accessories and Home, Furniture & DIY categories. Nothing has changed over the last two months. When looking at the amount of overall transactions, UK sellers are selling the most items internationally in categories such as Music, Mobile Phones & Communication, Jewellery & Watches and Collectables.

Download the Webinterpret report

We encourage you to look at the whole unique data reported by Webinterpret here. Also don’t miss our next monthly report which will be released at the beginning of November!

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