[FREE report] Monthly report on UK international sales – December 2015

We would like to present you with the monthly report on international sales for British sellers, carried out by Webinterpret.  This market analysis covers 3 topics which are useful to every British online retailer selling internationally:

  • Most profitable foreign markets for British sellers
  • Item categories which British sellers should sell on international markets
  • Potential for British online international sellers

The report was prepared on the basis of a research group comprising 10 000 international retailers who are British, German and American Webinterpret customers running their business on eBay and Amazon.

Download the Webinterpret report

International sales from January to November 2015 in the UK, DE and US


In general, the upward trend of international sales in United Kingdom, Germany and the United States continued in November. International sales generated by British sellers sped up from 16% to 19%. Sellers from Germany continued to generate 16% international revenue from their whole revenue generated by online sales. The United States’ online sellers continue to be a few steps ahead of British and German online sellers.

Calculation method: (international sales generated by British sellers in a given month) / (international sales + domestic sales generated by British sellers in the same given month) = % of international sale

How UK international revenue breaks down between the top 10 foreign markets from January to November 2015

UK Chart 2nd December

International sales analysis from November shows that British sellers should offer their items on the German market, because its interest in British items has grown by 8% over the last two months and will continue to grow even more during the winter holiday season. Also Italy and the United States are good markets for British sellers to offer their items. France sees a continued slight decrease of 1% in November.

Calculation method: (international sales generated by British sellers in a given country during a given month) / (international sales generated by British sellers overall in the same month) = Percentage of total international revenue generated by British sellers in a given month in a given market

International revenue of top 10 categories sold internationally by British sellers

UK Chart 3rd December

On the graph above you can see the lists of the top 10 international categories for British sellers and the % of those sellers’ revenue that is generated internationally. Our November 2015 analysis shows sellers in the UK are generating the highest international revenue in the categories Vehicle Parts & Accessories, Clothes, Shoes & Accessories and Home, Furniture & DIY. When looking at the amount of overall transactions, UK sellers are selling the most items internationally in categories such as Music, Mobile Phones & Communication, Jewellery & Watches and Collectables.

Calculation method: (international sales of the top 10 categories sold internationally by British sellers are presented in percentages and were calculated by: (international sales of a given category in the time frame January – October 2015)/(international  sales + domestic sales of the same given category in the same time frame) = % of international sales.



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