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How seasonality affected online sales in Home & Garden and Automotive categories

Happy Friday! Time for the latest news, stats and updates from the eCommerce industry.

Lukasz eCommerce expertThis data is regularly collected and reviewed by Lukasz Wrobel, an economist specialising in data science, financial markets and eCommerce. He is passionate about following and analysing the latest trends and numerical data.

Lukasz is currently focused on data mining projects and building predictive statistical models to help Webinterpret’s customers maximise their sales on foreign markets.

Seasonality matters for online sellers

Seasonality may be overlooked by many online sellers. However, there are a number of events and circumstances driving sales figures throughout the whole year. The awareness of different seasonality trends can help you make informed decisions and meet buyer expectations depending on the season. Stay aware & stay tuned!

In this article we will you serve some facts on Home & Garden and Automotive and how they were affected by Easter celebrated in March.

Seasonal business opportunities: Home & Garden

We have dug into some data related to Home & Garden. It turns out that the negative impact of seasonality on the GMV from this category in April is the strongest of all 12 months. A large part of this effect was moved into Q1.

The culprit was Easter, which was celebrated in March this year. Interestingly, as the spring cleaning and gardening season begins, the weather may be a key factor supporting demand.

Check out the chart below:

HomeandGarder SeasonalityAnalysis

Seasonal business opportunities: Automotive

The GMV from the automotive category in the UK increases by up to 15% in March. This is driven by seasonal factors. In March 2016 we may have seen a milder impact due to Easter being celebrated earlier than normal.

As a result, there was a lower demand. However, drivers interested in summer tyres and other car parts are not likely to change their buying behaviour significantly. Thus, we can expect a seasonal boost of sales in Q2.

Check out the chart below:

Automotive SeasonalityAnalysis

Stay tuned for our regular updates and follow policy changes that can affect your online business!

Further reading

What time will your product sell? According to our recent stats, most online transactions happen at this o’clock…
A time of rebirth for your online shop: hallelujah, Easter is coming!
Facts most online sellers didn’t know about eBay: interview with A. Figas

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