Ecommerce Calendar 2021: online sales in the new (post) pandemic reality

What will 2021 look like in terms of events and big days? Nobody knows for sure. As we move into 2021, we’re hoping for a gradual return to normal, but COVID-19 will most likely affect the ecommerce calendar, especially at the start of 2021.

But there’s good news:

1. Despite the general volatility of the current environment, the coronavirus pandemic seems to have put ecommerce at the forefront of retail.
2. Restricting public gatherings doesn’t mean the end of celebrations.

Social connection and acknowledging special days remain important aspects of human experience. So instead of canceling meetings and events, many people will find ways to celebrate in smaller groups or virtually. Instead of opening wrapped gifts, many individuals will be opening parcels from eBay or Amazon or receiving virtual gifts.

The bottom line: new ecommerce opportunities are up for grabs, on both domestic and international marketplaces. At the same time, more opportunities mean more competition. Finding ways to stand out from the crowd, e.g. by investing in ecommerce advertising, especially in the lead-up to big dates, will give you an added advantage.

Additionally, in this rapidly changing world, businesses need to pivot quickly to stay competitive, e.g. by adding extra products/digital product versions to their offer or exploring options on international marketplaces.

Your 2021 ecommerce plan

When planning ecommerce activities and campaigns for 2021, you may want to concentrate most of your efforts towards the end of the coming year. As Q4 is jam-packed with big sales events such as Black Friday, Cyber Monday and Christmas, Q4 may feel like a sprint from the planning perspective.

However, it is slow but steady that wins the race. There may come a time to speed up, but “sprinting” in the last three months of the year is not necessary. Instead, spreading your activities and campaigns in a consistent way across 12 months may be your optimal strategy.

To grow your ecommerce sales, whether in November, December, March or July, consider taking consistent action throughout the whole year. Every month counts and offers sales potential.

On top of major online shopping days and special dates, such as Christmas or Black Friday, there are plenty of more regional events that can generate extra sales for your store. For example, Singles’ Day in China or the Spanish San Jordi tradition of gifting books and roses.

Exploring less obvious options is a game worth playing: by focusing on lesser known local selling peaks on different markets, you can earn even more internationally than during the Christmas season! Keeping track of the ecommerce calendar will point you towards crucial dates.

• Did you know that in Europe there are big seasonal sales twice a year?
• Are you aware that in Spain there’s the San Jordi tradition of gifting books and roses that can generate some extra sales for your store?

Webinterpret has put together the 2021 ecommerce calendar to point you towards many crucial dates and worldwide ecommerce events. (Post) coronavirus times may be uncertain, but the calendar will help you better plan your sales & marketing strategy throughout the coming year.

Finally, but most importantly, we wish you a healthy, safe and prosperous new year! May your online business thrive and let’s all raise a glass to a better 2021!

Download the Ecommerce Calendar 2021 & enjoy your 2021 sales!

FREE Calendar

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