eBay starting to enforce Product Identifiers

Important: Recent changes implemented by eBay require that all sellers include Product Identifiers for new and refurbished items. On June 29, 2015 this change was adopted for all single items in certain categories, and as of September 1 this rule was applied to items with variations.

The Product Identifier requirement has started being enforced by eBay as of February 29, 2016.

How will my items be affected after February 29?

Items with missing Required Product Identifiers (MPN, GTINs, UPCs and ISBNs) will not be renewed, meaning these items will not be ended on February 29. However, as of March 1, whenever they are due for renewal (1,3,7,10,30 days) eBay will not renew them.

eBay will be enforcing Good Til Cancelled (GTC) listings during upcoming weeks as listings reach their renewal date.

How will I know which items require attention?

Sellers will receive a daily digest when their GTC listings have been ended (if opted in for automated eBay email communication).

eBay will continue to surface the recommendation under “Improve your listings…” (go to My eBay > Selling Manager):

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What are the benefits of using them on eBay?

In eBay’s case, Product Identifiers make it easier for buyers to find what they are looking for in specific categories. They also have the following benefits:

  • Help improve placement in search engines like Google and Bing
  • Make your items eligible for inclusion in more deals and promotions
  • Prepare your items for future enhancements, such as new product reviews
  • Make pricing more accurate when listing items
  • Make listing information and item specifics more robust by automatically matching your items with products in eBay’s catalog
  • Alert you when your listings are priced lower than the trending price

For more information on Product Identifiers, read the following Blog article.

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