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15 HOT Christmas tips for your online store: let it snow (with sales)

Ho ho ho, the ecommerce world is awaiting Christmas! Well, not so many sleeps left till the most popular holiday season. Are you already wondering whether you got it right with your online store and sales strategy this year?

Probably you can already tell whether the results thus far are what you’ve been expecting. Or maybe you see what might have gone better.

Either way, Christmas is coming closer. Let’s recap some useful tips for all online sellers who want to do more than fine at the festive season.

First, read our HOT Christmas tips. Second, think about what you can improve when the next holiday period comes along. Third, Happy Ecommerce Christmas!

15 HOT Christmas tips for ecommerce sellers

Christmas Ecommerce Tip #1

Offer free delivery, even a single Free Shipping Day.  Learn more about how to use free shipping to boost your ecommerce sales.

Christmas Ecommerce Tip #2

Offer fast delivery on top of the standard delivery option. The thought of Christmas gifts not arriving on time is a source of great distress for many buyers. Offering multiple delivery options helps online sellers increase their checkout conversion rates.

Christmas Ecommerce Tip #3

Send your customers delivery updates: tell your buyers that you will keep them informed about the delivery status. They will feel more confident, also about you as the service provider.

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Offer fast delivery on top of the standard delivery option. The thought of Christmas gifts not arriving on time is a source of great distress for many buyers. Be careful about shipping internationally.

Christmas Ecommerce Tip #4

Plan your stock. Your stock levels will fluctuate during the festive season so you should ensure that there’s a backup when you run out of certain items. You can also give your customers an option to sign up for an email alert that will notify them when items are available.

Christmas Ecommerce Tip #5

Organize and let others know about your sales offer. You have a flash sale or a new bestseller? Put it out there!

Christmas Ecommerce Tip #6

Start acquiring potential customers a few months before Christmas. When planning your ecommerce activities and campaigns for Christmas, you may want to concentrate most of your efforts towards the end of the coming year. However, your ecommerce activities and marketing campaigns should be planned far in advance.

What will help you with successful planning is keeping track of the ecommerce calendar. Download the FREE Ecommerce Calendar 2019 by Webinterpret NOW!

Christmas Ecommerce Tip #7

Make your returns policy easy: especially when stressed last-minute shoppers come into play.

Christmas Ecommerce Tip #8

Highlight gift wrapping options.

Christmas Ecommerce Tip #9

Retarget your Christmas customers in January: especially if you have post-Christmas deals in store for them. Plan your ecommerce activities wisely.

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2017 holiday ecommerce revenue climbed to record-breaking $108.2 billion (an increase of 14.7% year over year). To find out how to make the most of Christmas online sales, download our FREE ecommerce ebook.

Christmas Ecommerce Tip #10

Offer vouchers that can be redeemed in the future. Many buyers will come back to shop with you again.

Christmas Ecommerce Tip #11

Offer gift cards: their recipients usually spend 40% more than the card’s value, which can mean extra revenue for you.

Christmas Ecommerce Tip #12

Use social media channels to promote your Christmas content and deals. Learn how to use Facebook and Twitter to your ecommerce advantage.

Christmas Ecommerce Tip #13

Use results from previous years and collect the current ones. Plan for the next Christmas season.

Christmas Ecommerce Tip #14

Don’t offer discounts too early. Savvy customers know that they should wait for final price cuts. Thus, leave yourself some time in which to get the full price for your items.

Christmas Ecommerce Tip #15

Don’t make your items too cheap: this may devalue your brand.

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Plan your stock. Ensure that there’s a backup if you run out of certain items. Plan your Christmas sales strategy wisely.

On a final note: go global

Many online sellers are convinced that they will see big Christmas sales figures by trading on their domestic markets only.

In fact, there’s a good chance that the numbers will be pretty impressive, especially if gift items are being sold. Yet, domestic markets are only a small part of the big ecommerce landscape.

Consider the fact that many shoppers want to buy unique gifts that are different to what is available locally. Imagine you’re a shopper and you’re looking for gifts at the festive time.

What can happen if most local high-street retailers and online shops offer similar items?

Your nearest and dearest can end up buying exactly the same gift for you as you purchased for them.

Awkward? Funny? Both?

Of course, every such situation can be turned into a joke, but in many cases the feeling of awkwardness is likely to prevail. Hence, it is wise to make sure the gift is unique.

To avoid situations as above, one solution is to look for gifts elsewhere than on your local market. A good source of unique, rare items are foreign countries.

These are the top marketplaces such as the UK, USA or Germany, but also emerging ones, such as China and India, where you can find the most uncommon gifts. Many buyers know that well. Gift givers realize that if they order abroad, their pressie is not that likely to be duplicated.

Hence, consider localizing your Christmas offers on international markets. Make your shop available to other buyers and make sure you provide them with your offers and product information in their native language.

Do some research and decide which foreign marketplaces can bring you most benefits.

Check out the infographic below to see how to localize your ecommerce business in the most reliable and efficient way.

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Merry Christmas to all ecommerce sellers and buyers!

Christmas is a magical time that brings families and friends together, but also works to online businesses’ benefit. Hence, why not make use of the tips provided in this article and test how they can help your Christmas sales?

If you’re one of those sellers who would like to enjoy increased sales figures at the festive season and see different results than thus far, go that extra mile.

As Einstein put it…

You can’t expect different results by doing the same thing over and over again.

Think of what you have NOT tried before and test it.

And finally…

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Download our FREE Christmas ebook to snow your online store with sales!

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